2015 Branding Management Product 
Hubspot Marketing
NOVEMBER 30, 2022
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.
Sprout Social
FEBRUARY 16, 2023
Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. If you’re feeling the heat, we see you and hear you.
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Hubspot Marketing
AUGUST 4, 2022
Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand. Begin from the inside out.
Martech
MAY 1, 2024
Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. I’m excited for marketers.
Hubspot Marketing
APRIL 2, 2019
Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?
Search Engine Land
FEBRUARY 24, 2023
Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Study: Google Now Displays Rich Answers For 19.45% Of Queries 2015: 19.45% of the 850,000 search queries looked at in the study triggered rich answers.
Search Engine Land
MARCH 9, 2023
Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”
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