Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 145

Market Research Marketing Marketers Analytics 145

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 118

Marketing Strategy B2C Marketing Marketers 118

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global Marketing Strategies.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Adobe Experience Cloud Blog

JANUARY 13, 2017

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many? Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1.

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. As with any successful marketing campaign, you’ll need to start with a plan.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Pay services are now available to users in 49 markets outside of Mainland China. WeChat influencer marketing. 6 strategies for WeChat marketing.

Transform 112

Transform Marketing Marketers Finance 112

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 135

Digital Marketing Marketing Strategy Marketing Marketers 135

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. Customers want to feel like people, not mass-marketed demographic numbers. Keep It Personal.

Branding 134

Branding Transform Thought Leadership Energy 134

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Management 130

Management CMO Marketing Marketers 130

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

PR 132

PR Thought Leadership B2C Food 132

Marketing Insider Group

NOVEMBER 8, 2011

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. Marketers need to adapt to the new customer landscape. I challenged marketers to measure their ability to: Drive revenue.

Telemarketing 89

Telemarketing Outbound Marketing Direct Mail Marketing 89

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Take the long view of your job.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. How to adapt their content to fit the cadence and quality needed to succeed in this new environment.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

Marketing 98

Marketing Marketers User-Generated CRM 98

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Let’s take a look at the two major shifts that marketers need to make: Personalize Based on Data, Not Assumptions. Marketing technology is emerging from major players that makes personalized content a reality.

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Hubspot Marketing

JUNE 2, 2020

Marketing Margie. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). The good news is, they aren't that difficult to create. Accounting Alan. how do I actually make one?".

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Opening a shop in a new city? Find a host that holds sway in your new target market and can introduce you to new prospective followers. A post shared by alexandra daddario (@alexandradaddario) on Sep 21, 2015 at 6:00am PDT.

Fashion 112

Fashion Logistics Promotion Shipping 112

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Duct Tape Marketing

JUNE 7, 2017

Why Small Business Owners Should Consider Getting an App written by Guest Post read more at Duct Tape Marketing. In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. The good news is that many of these are fairly new disciplines. About the Author.

Customer loyalty 63

Customer loyalty Millennials Digital Marketing Promotion 63

Buffer Marketing

JANUARY 25, 2024

We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. In 2015, we made our first significant iteration of the salary formula. The most significant upgrade was migrating to a commercial and more robust market data source — Radford.

Finance 138

Finance Place New Markets Shipping 138

Buffer Marketing

JANUARY 25, 2024

We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. In 2015, we made our first significant iteration of the salary formula. The most significant upgrade was migrating to a commercial and more robust market data source — Radford.

Finance 138

Finance Place New Markets Shipping 138

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Search Engine Land

APRIL 14, 2023

Think of Facebook’s latest redesign and most marketers’ disdain of GA4 ). Image source: Olive&Co The current Amazon website design has been used since 2015 without a redesign. Regular Amazon shoppers don’t have to struggle to learn a new interface. Get the daily newsletter search marketers rely on.

SEO 99

SEO Analytics Shoppers Fashion 99

Use Insider

MARCH 8, 2024

What is omnichannel marketing? Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. Optimized marketing efforts and budget.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Price 94

Price Advertising Advertisers Law 94

Jeff Bullas

DECEMBER 7, 2022

According to a 2022 report by McKinsey, African fintech companies have already made significant inroads into the market, with around 2,500 companies, an average penetration of between 3-5% (excluding South Africa), and an estimated revenue of between $4-$6 billion in 2020. This is the lowest-hanging fruit of the African market.

Health 264

Health Non-Profit Food Energy 264