Hubspot Marketing

AUGUST 20, 2019

While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( PR Newswire ). PR Newswire ). That’s more than a million new people joining social media every single day. Hootsuite ). Facebook Statistics. Pew Research Center ). 68% of Americans use Facebook. ( Pew Research Center ). Sprout Social ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Search Engine Land

JUNE 4, 2024

Google is probably ignoring links that don’t come from a relevant source Relevancy has been the hottest topic in digital PR for a long time, and something that’s never been easy to measure. It’s long been debated in digital PR whether links coming from sites in other countries and languages are valuable. It’s nothing new, though.

PR 118

PR SEO Product Branding 118

Search Engine Land

MARCH 24, 2023

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools 2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool. Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day!

Management 134

Management Thought Leadership PR CMO 134

Search Engine Land

JANUARY 14, 2023

2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: Desktop’s influence, while still dominant, continued to wane. 2015: Google had a new and improved Structured Data Testing tool, updated its documentation and guidelines, while adding more markup support.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Adobe Experience Cloud Blog

MAY 2, 2016

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital.

SEO 91

SEO Thought Leadership PR User-Generated 91

Duct Tape Marketing

DECEMBER 16, 2014

Want customers who will do your PR for you? Well, my new book on customer service, aptly named Zombie Loyalists, drops on January 27th, 2015. An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising.

Customer 77

Customer PR Advertising Advertisers 77

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. By 2019’s iteration, that had increased a respectable 66% to 259K uses.

PR 72

PR Shipping Retail Branding 72

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Sprout Social

NOVEMBER 19, 2018

Using Sprout’s listening data to hone in on Twitter conversations during Black Friday and Cyber Monday for 2015, 2016 and 2017, Sprout found there’s no shortage of chatter around these special shopping days. For questions about the data, please contact pr@sproutsocial.com. More than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Search Engine Land

OCTOBER 30, 2023

Kalicube Pro has been measuring volatility since 2015 with our Knowledge Graph Sensor. Well-targeted digital PR and placement of your content on relevant platforms that are authoritative in your niche are two ways to approach niche notability. SERP volatility has seldom coincided with Knowledge Graph volatility.

PR 112

PR Education Branding Search Marketers 112

Hubspot Marketing

APRIL 9, 2024

This is likely due to how simple the app is to use for quick updates, PR, and conversion, even with minimal time and money. While most influencer-involved content has to be labeled as an advertisement, you move into the gray area of advertising by sending influencers Public Relationship (PR) boxes.

Advertising 100

Advertising Advertisers PR Millennials 100

Buffer Marketing

NOVEMBER 12, 2021

” This recognition has helped give Dorsey and her company more leverage when it comes to PR outreach and speaking opportunities. And then just a few months after that, I was named a LinkedIn Top Voice in Technology.” “There’s a little street cred to it.

Transform 101

Transform Thought Leadership PR Food 101

Search Engine Land

MAY 6, 2024

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. An award winning marketer : Mark has been winning awards for his work since 2015. When I was asked to write this…I was stuck. Check out his bio on Search Lab for the full list.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Sprout Social

JANUARY 4, 2017

Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. Instead of automated responses and risking a PR disaster, try these tactics: Social Campaigns that Interact with Consumers. And it’s not limited to just one channel or network.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Gen Z 110

Gen Z Branding PR Marketing 110

Hubspot Marketing

OCTOBER 28, 2019

The campaign originally launched in 2015, but Southwest has since been rolling out phases to release new elements and introduce more themes and stories. When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. Advertising (both print and PPC ). Direct marketing.

Marketing 144

Marketing Marketers Key Performance Indicator Traditional Marketing 144

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Search Engine Land

OCTOBER 30, 2023

Kalicube Pro has been measuring volatility since 2015 with our Knowledge Graph Sensor. Well-targeted digital PR and placement of your content on relevant platforms that are authoritative in your niche are two ways to approach niche notability. SERP volatility has seldom coincided with Knowledge Graph volatility.

PR 83

PR Education Branding Search Marketers 83

Duct Tape Marketing

JANUARY 8, 2015

Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015. The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy Thursday is guest post day here at Duct Tape Marketing.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

OnPassive Marketing

SEPTEMBER 13, 2022

PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. For example, a small business may spend $10-$15 for every 1000 impressions (views) of a display ad on a search engine like Google. Event Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

SocialPilot

MARCH 12, 2024

To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky. However, that overarching brand message had become increasingly harder to maintain with the evolution of rival airlines competing.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Customers.ai

FEBRUARY 7, 2024

Starting in 2015, Perry’s vision was to offer something fast, affordable, and reliable, a total 180 from his previous venture. Alice Hogg Global Enterprise Solutions at Meltwater LinkedIn Expertise: PR Alice Hogg brings a decade of PR, media, and marketing prowess, stretching from the UK to New York.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Martech

MARCH 18, 2024

A: Chris was the VP of the team I got brought in as the director of at this PR agency. This was about 2015, 2016, and he introduced predictive analytics to our team. Unfortunately, the PR agency just wasn’t aligned with that. Q: How did you and Chris Penn meet? And he was experimenting with machine learning and AI.

Pharmaceutical 67

Pharmaceutical PR Management Analytics 67

Sprout Social

APRIL 19, 2017

Our data showed the number of messages sent to brands that require a response increased 18% between 2015-2016. One bad situation can easily turn into a PR nightmare. We’ve also seen an uptick in the number of people using social media to contact brands. Not Only Value in New Customers. How to Find the Information in Sprout.

User-Generated 111

User-Generated PR Promotion Advertising 111

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Birchbox – which sells subscription boxes of curated beauty products – went on a national tour in 2015, opening up temporary brick-and-mortar stores in multiple cities with the help of mobile container event company Steel Space. The media will be your friend in getting the word out.

COS 106

COS Food Transform Direct Mail 106

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. Check it out at semrush.com/partner/ducttapemarketing. It’s 350 bucks.

PR 72

PR SEO Place Promotion 72

Litmus

FEBRUARY 22, 2024

After I coded the interactive carousel Lego Bionicle email back in March 2015, I became obsessed and found any opportunity I could to add interactivity to the email designs that came my way. How did you first connect with the wider email geeks community?

Food 86

Food Transform PR Place 86

Exposure Ninja

APRIL 6, 2022

Back in 2015, it was popular on YouTube to create “ social experiment ” videos, where actors would create a situation in public; for example, one actor drops their wallet, and the other actor picks it up and walks away. If done right, jumping on current trends can work in favour of your brand and generate digital PR.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Moz

AUGUST 16, 2020

As with so many chapters in the story, though, it also created a monster in the form of low quality or even auto-generated content that would ultimately lead to PR crises and massive efforts to fix. I enjoyed this 2015 presentation that talks about his career trajectory at Google. Web spam. Search quality era. It goes full-circle.

SEO 61

SEO User-Generated PR Shipping 61

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Pigeon (July 2014): Worked to integrate local search results like Google Maps. If you want to stay under the search algorithm penalty radar, diversify your anchor text.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

JUNE 27, 2017

That was December of 2015, November, December and around March of 2016 we hired a few people to help build out ZipSprout to do more cities so it would available for more clients and it’s just been growth since then. Do you have the PR department of an organization coming to you? Do you have agencies coming to you?

Non-Profit 58

Non-Profit Marketing Marketers PR 58

Moz

DECEMBER 21, 2020

Meanwhile, my neighbor is receiving her complete grocery delivery every week from Imperfect Foods , which launched in San Francisco in 2015 and has experienced phenomenal expansion in the past few years on its mission to deliver economical foods in a convenient manner.

SEO 81

SEO Food Non-Profit Price 81

Duct Tape Marketing

APRIL 12, 2017

John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? Mike: Yes I did. If you do those three things you know you don’t have to worry.

Key Performance Indicator 43

Key Performance Indicator SEO Place PR 43

Marketing Insider Group

DECEMBER 22, 2014

My Top Marketing Predictions For 2015. In 2015 we’ll finally realize that content is a strategic asset across the enterprise. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. 2015’s Top Marketing Trends. Content Marketing'

PR 109

PR Marketing Marketers Entertainment 109

Marketing Insider Group

SEPTEMBER 15, 2015

Here are some of the best content marketing videos from 2015. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. Want to learn all about the sales funnel, and how it relates to PR and content marketing? B2B Content Marketing Tutorials.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Sprout Social

APRIL 15, 2024

The hack was a PR nightmare for 23andMe. Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Case in point, the Chipotle E Coli outbreak in 2015. The incident had a knock-on effect.

Management 128

Management Communications Health PR 128