Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Adobe Experience Cloud Blog

JANUARY 15, 2020

They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. Digital marketing offers a multichannel approach to boost conversions. But many can afford digital marketing techniques to reach out and engage with ideal audiences. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Bannerflow

AUGUST 17, 2021

trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. In 2015 the Gymshark website crashed on Black Friday.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. 2) Find the right style for your target market. Facebook video posts aren’t far behind, either.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Hubspot Marketing

OCTOBER 7, 2022

Once you’ve identified your target market, keep it in sight. While it may be tempting to shift your focus and pursue potentially easier options for one-off sales, a complete focus on your target market can help teams build a polished and purpose-driven framework for success. Keep your efforts focused. Define key metrics.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. Audience lenses. Click To Tweet.

Promotion 111

Promotion Transform User-Generated Advertisers 111

Duct Tape Marketing

FEBRUARY 9, 2015

Your marketing strategy statements should look something like this; “We will make our target audience aware of our improved customer service for returns to increase online sales by 5 percent.”. Need some help putting together a marketing strategy and then creating tactics to meet your goals in 2015? Need a New Strategy?

Marketing Strategy 75

Marketing Strategy Food Marketing Marketers 75

Hubspot Marketing

APRIL 2, 2019

In a 2015 global Nielsen survey , almost 60% of shoppers said they actively buy from brands they know, and 21% said they bought a product because they liked the brand. That’s where target market research comes in. How you communicate with your target market is also considered part of your branding.

Branding 145

Branding Shoppers Entertainment Advertisers 145

Marketing Insider Group

OCTOBER 13, 2015

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. Marketers have an incredible opportunity to build corporate culture. Those people are your employees.

CMO 106

CMO Management Analytics Communications 106

Buffer Marketing

NOVEMBER 13, 2023

Make your sale invite-only For certain target markets, exclusivity makes sense. pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. The move generated a ton of buzz The result? Astoundingly, it worked.

User-Generated 134

User-Generated Retail Price Marketing 134

Hubspot Marketing

MARCH 6, 2017

Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.

Advertisers 145

Advertisers Advertising Real Estate User-Generated 145

Neil Patel

MARCH 15, 2021

they entered the highly-saturated shoe market in 2015, where they faced huge competition. For some businesses, millennials simply won’t be part of their target market, but with this group making up over a fifth of the population, the majority of businesses are going to have to learn how to target them through paid ads.

Millennials 122

Millennials Advertisers Advertising Gen Z 122

Duct Tape Marketing

JANUARY 8, 2015

Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media. Outbound marketing means putting your message in front of people whether they want to hear it or not. Clearly, small businesses can benefit in many ways by adopting an inbound marketing strategy.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

Hootsuite

SEPTEMBER 10, 2019

If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers.

Fashion 111

Fashion Logistics Promotion Shipping 111

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent.

Transform 98

Transform Management New Markets Manufacturing 98

illumin

MARCH 6, 2019

” Take the YouTube Kids app that launched in 2015 for example. This is especially true depending on the target market for your advertising. There is a good chance that advertisers would sacrifice media efficiency (premium environments command higher prices) and REACH.”

Branding 64

Branding Advertisers Advertising Price 64

OnPassive Marketing

SEPTEMBER 13, 2022

When it comes to marketing, there are many options available to businesses. And which is the right fit for your company depends on many factors, including your target market and budget. Is marketing necessary for your business to grow? Do you want to reach customers who live in your target market area?

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Rock Content

NOVEMBER 17, 2020

Our first digital ranking efforts for Hispanic markets began in mid-2015 when we launched our “Marketing de Contenidos” blog. This was the channel where we published articles on advertising, Digital Marketing , and content production for the web. Come on this journey with me! A little history for context.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

AUGUST 18, 2022

Both brands knew their target market desired luxury and meticulous craftsmanship. The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Turns out both the luggage and some parts of the car's interior use carbon fiber, strong-yet-light composite material. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Orbit Media Studios

OCTOBER 3, 2024

Although the popularity of video has doubled since 2015, just 25% of bloggers add video to their articles. ” Jim Sterne, Target Marketing of Santa Barbara “I can state the obvious: Bloggers who check their analytics more often are more likely to improve. Similarly, video isn’t something more bloggers do.

Promotion 52

Promotion Analytics User-Generated SEO 52

Hubspot Marketing

APRIL 5, 2017

In 2015, a year after the the ice bucket challenge went viral, money from the campaign was said to fund research that identified a new gene, NEK1, that contributes to the disease. Viral Best Practice: They Looked Outside Their Target Audience. Viral Best Practice: Launch Outside Your Target Market to Build Buzz.

Branding 112

Branding PR Retail Education 112

Backlinko

MARCH 30, 2024

SafeWise knows the pain points of its target market all too well, which is why it provides brand comparisons, safety manuals, and reviews on various safety features. SafeWise Niche: Home security Estimated monthly visits: 1.85 After all, safety is the second most important need according to Maslow’s Hierarchy of Needs.

Affiliate Marketing 91

Affiliate Marketing Food User-Generated Marketing 91