Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Editor's note: This post was originally published in March 2015 and has been updated for comprehensiveness.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

JANUARY 15, 2020

73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. But many can afford digital marketing techniques to reach out and engage with ideal audiences. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

JULY 18, 2016

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices.

Branding 72

Branding Customer Acquisition Video Marketing Product 72

Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

Digital Marketing 75

Digital Marketing Marketing Marketers Video Marketing 75

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 111

Fashion Millennials Education Video Marketing 111

Hubspot Marketing

NOVEMBER 16, 2017

Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average. Facebook video posts aren’t far behind, either. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. Especially costly ones like video marketing.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Sony SAB (107.52 Kids Diana Show (97.76

Entertainment 103

Entertainment Analytics Video Marketing SEO 103

Marketing Insider Group

OCTOBER 21, 2021

Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. And every other website, too, except for Google.).

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies. You can watch a preview of it here.)

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

SocialPilot

APRIL 23, 2025

With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube video marketing results to make informed decisions. But since 2015, YouTube has used viewer satisfaction to rank videos.

User-Generated 97

User-Generated Management Law Entertainment 97

Neil Patel

JANUARY 12, 2021

Boomerang is Instagram’s standalone app, created in 2015. You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower). Video Content Is King. What Is the Boomerang App?

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top video marketing trends for 2023 and beyond There you have it: Critical data and strategic insights.

Shoppers 96

Shoppers Retail Digital Marketing Advertisers 96

Hubspot Marketing

DECEMBER 5, 2023

I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." Podcaster Victoria Johnson of the Sailor Moon Fan Club podcast recommends the Blue Snowball microphone for upcoming creators. This is a good, affordable microphone for a content creator who's just getting started in their journey," she says.

Price 138

Price Finance Management Place 138

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

SEPTEMBER 24, 2019

Here's an example video marketing software company Wistia : And another from a restaurant called Tahaza Hummus Kitchen : To edit your own "About" tab, click on it, hover over the section you'd like to edit, and click the pencil icon. Post videos, especially live videos.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112

Sprout Social

OCTOBER 6, 2022

How many views does a video need to be considered viral? There’s no one number of views that signals a video has become viral. For example, in 2015 one million views was considered viral, according to Animoto. The post How to create a social media viral video appeared first on Sprout Social.

Communications 145

Communications Promotion Social Media Marketing Management 145

Hubspot Marketing

DECEMBER 5, 2023

I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." Podcaster Victoria Johson of the Sailor Moon Fan Club podcast recommends the Blue Snowball microphone for creators early in their journey. to $49.99.

Price 105

Price Finance Influencer Marketing Management 105

Duct Tape Marketing

JUNE 19, 2024

As the head of a video marketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.

Transform 94

Transform Food Video Marketing Place 94

Duct Tape Marketing

APRIL 20, 2017

Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. The way customers buy and research products has changed.

Social Media Marketing 66

Social Media Marketing Manufacturing Inbound Marketing User-Generated 66

Lusha

NOVEMBER 20, 2021

In his first podcast, The SDR Chronicles, Morgan speaks about his time as an SDR in 2015 and how he was able to move up from that position in only a year, rocketing past colleagues who stayed stuck or hit burnout. What does he bring to the table to make him so renowned? Well, Morgan has had a meteoric rise through the sales industry.

Thought Leadership 52

Thought Leadership Education Customer Product 52

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. This article by Lauren B.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations. 1) Warner Bros | Focus.

Branding 145

Branding Education Video Marketing New Technology 145

Sprout Social

OCTOBER 17, 2016

How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. Community building is also an important aspect of social media marketing.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112