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Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?
HubSpot recently conducted a videomarketing survey and found that 73% of respondents agreed that videomarketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of videomarketing is the lack of content ideas.
There’s no doubt about it: a successful videomarketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.
Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity. But programs with more modest production values can be very effective, too.
If your company wants to start doing videomarketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. With some outside-of-the-box ideas, you can create cost-effective videos that drive results without breaking the bank on equipment and other expenses.
Know the most critical component of videomarketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.
Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.
The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social videomarketing, YouTube is essential. Editor's note: This post was originally published in March 2015 and has been updated for comprehensiveness.
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!
73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used videomarketing in 2019 and 87% said video was earning them “a good ROI”. But many can afford digital marketing techniques to reach out and engage with ideal audiences. .
If 2015 was the year of videomarketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.
Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: VideoMarketing Strategy: What Marketers Need to Know. Click To Tweet.
Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average. Facebook video posts aren’t far behind, either. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. Especially costly ones like videomarketing.
Boomerang is Instagram’s standalone app, created in 2015. You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower). Video Content Is King. What Is the Boomerang App?
In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your videomarketing campaigns. Sony SAB (107.52 Kids Diana Show (97.76
Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.
Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced videomarketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. And every other website, too, except for Google.).
On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies. You can watch a preview of it here.)
With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube videomarketing results to make informed decisions. But since 2015, YouTube has used viewer satisfaction to rank videos.
This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top videomarketing trends for 2023 and beyond There you have it: Critical data and strategic insights.
I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." Podcaster Victoria Johnson of the Sailor Moon Fan Club podcast recommends the Blue Snowball microphone for upcoming creators. This is a good, affordable microphone for a content creator who's just getting started in their journey," she says.
Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. VideoMarketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.
So, here’s the first trend that’s reshaping YouTube and videomarketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of VideoMarketing Survey , Wyzowl 2017).
Here's an example videomarketing software company Wistia : And another from a restaurant called Tahaza Hummus Kitchen : To edit your own "About" tab, click on it, hover over the section you'd like to edit, and click the pencil icon. Post videos, especially live videos.
How many views does a video need to be considered viral? There’s no one number of views that signals a video has become viral. For example, in 2015 one million views was considered viral, according to Animoto. The post How to create a social media viral video appeared first on Sprout Social.
I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." Podcaster Victoria Johson of the Sailor Moon Fan Club podcast recommends the Blue Snowball microphone for creators early in their journey. to $49.99.
Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. The way customers buy and research products has changed.
As the head of a videomarketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing.
In his first podcast, The SDR Chronicles, Morgan speaks about his time as an SDR in 2015 and how he was able to move up from that position in only a year, rocketing past colleagues who stayed stuck or hit burnout. What does he bring to the table to make him so renowned? Well, Morgan has had a meteoric rise through the sales industry.
It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. This article by Lauren B.
And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take videomarketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations. 1) Warner Bros | Focus.
How Social Media Marketers Use Facebook The way businesses use Facebook has changed over the years as new features have been released. Aside from sharing articles, Facebook is great for lead generation through ads and videomarketing. Community building is also an important aspect of social media marketing.
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