Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. Lead by example.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Hubspot Marketing

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. That's why we have a lot of respect for the brands that have done it right. Companies have slogans for the same reason they have logos: advertising. It differentiates the brand.

Branding 145

Branding Food Automobile Advertising 145

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube stats for business Ready to build your brand on YouTube? YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. 32% of U.S.

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. This type of exposure has brought brands increase as high as 33%. Conversion rates remain high this yeartake advantage of them.

User-Generated 115

User-Generated Education Real Estate Transform 115

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 112

Food Energy Health Place 112

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. And with more than 2.3

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 139

Branding Transform Fashion Health 139

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Branding 112

Branding Food Health Advertisers 112

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. TikTok advertising figures. Last year TikTok introduced a self-serve ad platform for advertisers. Branded hashtag challenge.

Branding 145

Branding User-Generated Promotion Advertisers 145

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. While data around stories is lacking, brands can still use Instagram analytics tools to gain incredibly helpful insights into Instagram performance. If you’re a brand, you still might be weary to hop on the Instagram Stories train.

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Including: The current state of online e-commerce advertising. Essential strategies for e-commerce advertising.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Martech

JANUARY 19, 2022

CreativeX’s software provides AI-powered analysis of visual content — images and video — at scale, enabling brands to make data-driven creative decisions, supporting quality, brand consistency and compliance. How many brands, how many ads per brand per year? “The intentions are there. content only, Leng said.

Advertising 103

Advertising Advertisers Entertainment Branding 103

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 2) Brands will lean on messaging apps more than ever.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Are you aiming for product education, brand awareness, or driving traffic? If it fits with your brand, you may want to take note and highlight your products and services with a confident vibe.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Bannerflow

MARCH 29, 2021

Yet – a lot of marketers have still not tried gaming advertising. This article will go through what advertising in gaming is, why you should try it, and how to get started in this new and exciting channel. What is advertising in gaming? What is advertising in esports? What is advertising in gaming?

Advertising 98

Advertising Advertisers Entertainment Finance 98

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertising 91

Advertising Advertisers Transform User-Generated 91

Rock Content

OCTOBER 12, 2016

We found three brands that are doing this extremely well: Red Bull, Casper and American Express. The magazine serves as a marketing tool for Red Bull, and the company provides financial support to supplement the advertising revenue generated by the publication. Red Bulletin – Red Bull. What is it? Why it’s Great. Why it’s Great.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2016: Machine learning (a.k.a.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Hubspot Marketing

JULY 22, 2024

While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand. For example, your tactics might include social media advertising. For example, conversion rates, sales, sign-ups, etc.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. pic.twitter.com/tvuobzId7V.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Of the top brands using Instagram, 60% use the same filter for all content. Instagram added 100 million users in roughly six months during 2016. Don’t believe us?

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? What is relationship marketing?

Food 145

Food Customer loyalty Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. The truth is that even though there are so many different ways to advertise nowadays, it’s getting harder and harder to cut through the noise, no matter which platform you choose.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Adams & Knight Marketing

APRIL 16, 2023

The Adrian Awards recognizes the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns. ” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Hubspot Marketing

MARCH 19, 2019

will spend over 350 million dollars on email advertising in 2019. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. Adestra , 2016).

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.

Pharmaceutical 108

Pharmaceutical Branding Entertainment Health 108

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.

Advertising 145

Advertising Advertisers Management Branding 145

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Sprout Social

OCTOBER 26, 2023

billion back in 2016. billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. Let’s dig into some stats surrounding influencer marketing advertising.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. Social media advertising statistics. Social media advertising statistics.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

2) How to Build a Brand That People Love, featuring Virgin America. We all know and love the brand of Virgin America—learn how to build an incredibly unique and eye-catching brand. By attending Marketing Nation Online, you will be the very first to receive Marketo’s brand spankin’ new content!

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134