Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding 139

Branding Transform Fashion Health 139

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Buffer Marketing

AUGUST 2, 2024

  In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched. Since the majority of social media users are more concerned with keeping up with their favorite brands and friends, and most of them have yet to migrate, the lure of these networks is not enough for most users. 

Communications 112

Communications Product Place Social Media Marketing 112

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. With huge hits like Espresso , viral brand deals with Dunkin Donuts, and a Tiny Desk concert that racked up 8.8 cumulative engagement in 2024. Ready to get into social listening?

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 135

Gen Z Millennials Branding Transform 135

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. Branded hashtag challenge. So far, branded hashtag challenges seem to be the most popular approach for brands on TikTok. Brand takeover ad.

Branding 145

Branding User-Generated Promotion Advertisers 145

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Instagram Video.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing?

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Many Chat

MAY 20, 2022

In 2016 the platform launched its “product tagging” feature, enabling business owners to tag products in their IG feed to take customers straight to their shops, increasing engagement and overall sales. Today, that feature has been expanded once more to give everyone the ability to tag products. What is product tagging?

Product 98

Product eCommerce Promotion Branding 98

Hubspot Marketing

FEBRUARY 3, 2023

11 Free Email Hacks to Step Up Your Productivity 1. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Organization is the ultimate key to productivity and emails often fall on the back burner. 2016 and has been updated for comprehensiveness. Create folders.

Product 98

Product Finance Management Communications 98

Rock Content

SEPTEMBER 22, 2020

Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences. In this way, it is possible to establish strong and lasting connections, increasing the brand’s reach through recommendations and positive feedback.

Branding 117

Branding Transform Energy Marketing 117

Hubspot Marketing

JUNE 27, 2022

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Video Marketing 114

Video Marketing Branding User-Generated Marketing 114

Hubspot Marketing

JANUARY 17, 2019

Take a look at some of the companies we think have stellar copywriting , and if you're looking, maybe get some inspiration for your own brand, too. Keep reading, and you see a conversational tone that mildly mocks the silliness of the product, but also loops the reader in on something kinda fun. Copywriting Examples. UrbanDaddy.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The entire process is automated.

Customer 121

Customer Branding Millennials User-Generated 121

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. 32% of U.S.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? What is relationship marketing?

Food 145

Food Customer loyalty Marketing Marketers 145

Hubspot Marketing

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Year Launched: Founded in 2016 and unveiled in 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 Amazon makes it easy to find products and sell them via the platform.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. What problems do they have that your product or service can fix?

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Hubspot Marketing

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Is there new technology out there that could conflict with our product? What is a SWOT analysis?

Price 145

Price Market Research Product New Technology 145

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. This is the stage where potential customers first learn about your brand. Without awareness, your brand remains invisible to customers. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. What is TikTok marketing?

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Hootsuite

NOVEMBER 8, 2022

Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. It’s perfect for companies seeking a celebrity endorsement for their new product launch or a host for their upcoming event. Increase brand awareness. Launch a product. What is Cameo?

Promotion 112

Promotion Branding Price User-Generated 112

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 112

Branding Food Shoppers User-Generated 112

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2016. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Superlist is a productivity app that helps teams and individuals change the way they work. Too often, you land on a website and have to figure out what the brand is about. Image Source.

Place 145

Place Promotion Transform Product 145

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. in 2019 , compared to 6% in 2018 (and 15% in 2016). Brands on Instagram.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm). How does the YouTube algorithm work in 2020?

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Create more effective branding.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. No products were being sold. sproutsocial.

Transform 145

Transform Social Media Marketing Fashion Education 145

Hubspot Marketing

DECEMBER 4, 2017

That's over a 75% increase from 2016. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine. consumers of Boursin's distinct taste and product selection.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Litmus

APRIL 26, 2021

As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. At the heart of her production company is a very solid ethos, one in which everyone can be represented. More and more brands are understanding the importance of standing up for what they believe in.

Fashion 133

Fashion Retail Energy Education 133

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites. It really is that easy.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication. 24/7 Cycle.

PR 144

PR Transform Communications Price 144

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. “In 2016 the company was founded and they started out in the eGifting space. With no contracts, subscriptions or fees, it is aimed at the SMB market. She also filled in some of the company’s background.

Whitepaper 131

Whitepaper Customer Product Branding 131