Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 112

Food Energy Health Place 112

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. And did you know 83% of marketers report that social media has increased business exposure? Align your marketing objectives with your social media advertising strategy to help you plan your budget.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. It’s marketing with a spine. ” It isn’t about damage control. It’s leadership. It reflects. (OK,

Branding 100

Branding PR CMO Brand Management 100

Buffer Marketing

AUGUST 2, 2024

And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.   In 2016, Mastodon , an open-source and decentralized microblogging platform, was launched.

Communications 112

Communications Product Place Social Media Marketing 112

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. ” SocialPilot Marketing Team. Social media is no longer just a place to be.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed. That led me to an agency.

CMO 70

CMO Health CRM Advertisers 70

Many Chat

MAY 20, 2022

In 2016 the platform launched its “product tagging” feature, enabling business owners to tag products in their IG feed to take customers straight to their shops, increasing engagement and overall sales. Today, that feature has been expanded once more to give everyone the ability to tag products. What is product tagging?

Product 98

Product eCommerce Promotion Branding 98

Hootsuite

JANUARY 31, 2025

I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. It seems unlikely, especially with betting markets favoring other contenders, given that she just won the award last year. Our second best guess is Beyoncs Cowboy Carter.

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done. Ages 65+: 8%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hubspot Marketing

FEBRUARY 3, 2023

11 Free Email Hacks to Step Up Your Productivity 1. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Organization is the ultimate key to productivity and emails often fall on the back burner. 2016 and has been updated for comprehensiveness. Create folders.

Product 98

Product Finance Management Communications 98

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 226

Transform Education Price eBook 226

Marketing Insider Group

SEPTEMBER 23, 2020

Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. A perfect example of a brand’s messaging aligning with its product offerings, IKEA Ideas places its products in supporting roles as it solves common challenges homeowners face.

Content Marketing 145

Content Marketing Health Marketers Marketing 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Search Engine Land

FEBRUARY 1, 2023

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Hubspot Marketing

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy. Growth in Live Video. StreamElements ).

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Let's dig in.

Real Estate 145

Real Estate User-Generated Marketers Marketing 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 143

PR Influencer Marketing Marketers Marketing 143

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing refers to a variety of events. Types of Event Marketing.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketers 134

Marketers Marketing Global Marketing Advertisers 134

Search Engine Land

FEBRUARY 28, 2023

Microsoft Advertising extends Shopping campaigns to more markets 2022: The company also announced the global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. of AdWords Editor was now available.

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

CRM 124

CRM Transform User-Generated Marketers 124

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. more important to viewers than production value. use YouTube. are in Japan.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Though Ozempic is often used as an umbrella term to describe semaglutide medications, there are other drugs on the market that offer similar effects. What is Ozempic and how did it get so popular? So what changed?

Health 127

Health Marketers Marketing Promotion 127

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 141

Content Marketing Marketers Marketing Customer Acquisition 141

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. URL changes are not so simple for Google Search. It’s a Google bug.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. by December.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

MARCH 24, 2023

AdWords now applies recommended bids to new DSA categories automatically 2016: The feature was designed to help managers set up a lot of dynamic search ad categories quickly. Was Android Tablet OS (Honeycomb) Rushed to Market? Apple Buys Indoor Location Company, What’s It Up To? Updated: Is “FaceSense” Forthcoming?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Let's dive in. He told me, "Glimpse is my favorite research tool.

Market Research 136

Market Research Price Marketers Marketing 136

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. To succeed in social media marketing today, you need to be innovative in your approach.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144