Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. And did you know 83% of marketers report that social media has increased business exposure?

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Get the daily newsletter search marketers rely on. Mistake 4: Linking to noindexed content In the early Wild Wild West days of digital marketing, we had a concept called PageRank sculpting.

SEO 131

SEO Fashion Communications Promotion 131

Jeff Bullas

JANUARY 16, 2023

The best YouTube promotion services work with a network of REAL users who view and interact with videos. We highly recommend using Useviral for your YouTube promotion. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Stormviews. Get started with Stormviews here.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Neil Patel

MARCH 9, 2023

Creating yo ur own group is an inexpensive and effective way to reach your target market. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. It’s important to have a specific target market in mind for your Facebook group.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. It’s almost not even worth posting if you’re not paying,” confirms Brian Jackson, chief marketing officer at Kinsta. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Awareness Capturing Attention and Sparking Interest The first stage of building a social media marketing funnel is setting awareness. ” SocialPilot Marketing Team. Social media is no longer just a place to be.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. What is Cameo? Get the free template now!

Promotion 112

Promotion Branding Price User-Generated 112

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. These platforms were either launched or completely rebranded in 2016 or later.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing. What is relationship marketing? Relationship Marketing Examples. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing refers to a variety of events. Types of Event Marketing.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 142

PR Influencer Marketing Marketing Marketers 142

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. The campaign included TV spots , influencer marketing , and signage at New York subway stations.

Health 128

Health Marketing Marketers Promotion 128

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. How Does Artificial Intelligence Impact Marketing? The main impact of AI in marketing is on improving the customer experience.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Let's dig in.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. 1) Live video content will become even bigger.

Millennials 145

Millennials Shoppers eCommerce Advertisers 145

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 144

Direct Marketing Transform Direct Mail Telemarketing 144

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. Leveraging Amazon search ads in a time of rapid change.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. According to Growth Market Reports , the global online coaching market size was valued at around USD 1938.41

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

JANUARY 17, 2019

And do you know who is behind all of that marketing collateral? is an inbound marketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. A B2B marketing agency out of the U.K., May 24, 2016. May 24, 2016. May 19, 2016. you name it. Copywriters.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Luke Combs (@LukeCombsMusic) December 20, 2016.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Chief Martec

MAY 4, 2022

we released the global 2022 marketing technology landscape , after taking a year off in 2021. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. Every year, marketers enter by sharing a single slide that illustrates their martech stack.

Non-Profit 121

Non-Profit Entertainment Customer Journey Marketing 121

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133