Hubspot Marketing

OCTOBER 20, 2022

This report serves as a tactical primer for marketers responsible for SEO strategies. SEO is now shifting to a topic cluster model. Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. Table of Contents (8-minute read). Introduction.

SEO 138

SEO Inbound Marketing Content Marketing Place 138

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Neil Patel

SEPTEMBER 20, 2020

.” Businesses that rely on local SEO companies dominate these micro moments in the long run. We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies. NP Digital – Best for Conversion-Driven Local SEO. Which company is best for your business?

SEO 130

SEO User-Generated Advertisers Advertising 130

Hubspot Marketing

MAY 28, 2025

And live-streamed videos take third place. On the other hand, SEOs and SEO studies report the opposite. This includes video ads placed in search results, on product detail pages, within Amazon Live streams, and across Amazons expanding streaming platforms. Short-form videos. Take Backlinko s 11.8 The main goal?

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. Analyzing and optimizing for SEO. ADI is promising to change that. . Enabling tracking.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels.

Analytics 142

Analytics SEO Education Promotion 142

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. Here is a video of Paul Haahr, a Ranking Engineer at Google, explaining the approach (and its challenges) at SMX way back in 2016. Relevance is the page content itself.

SEO 107

SEO Copywriting Analytics PR 107

Duct Tape Marketing

FEBRUARY 12, 2016

Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing. Yes, that is how important search engine optimization (SEO) has become in online marketing. But there is a catch; most website owners and administrators have not yet grasped the art of SEO.

SEO 49

SEO Analytics Branding Place 49

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Use TikTok’s auto-generated captions to make your videos more accessible and SEO-friendly.

Transform 75

Transform Millennials Analytics User-Generated 75

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. What does CTR mean for SEO? SUBSCRIBE See terms.

SEO 87

SEO Finance Energy Analytics 87

Hubspot Marketing

MAY 5, 2025

Even better, get out of the office and into an environment that's more conducive to relaxing and candid conversation, like a coffee shop or a lunch place. (If I work in marketing, primarily search engine marketing and SEO, but learning about the marketing landscape is incredibly useful.

Finance 86

Finance Analytics Transform Communications 86

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Adobe Experience Cloud Blog

AUGUST 18, 2015

may already start looking towards the future by brainstorming ideas to execute in 2016. We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and SEO…well SEO stayed pretty confusing (but it doesn’t have to be…check out this advice here.)

Thought Leadership 134

Thought Leadership Law Marketers Marketing 134

Neil Patel

AUGUST 19, 2021

By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA. An SEO-optimized website does three things: Search Engines Send Organic, Qualified Traffic. Update Your Profile for SEO.

SEO 145

SEO Marketers Marketing Whitepaper 145

Content Marketing Institute

MARCH 16, 2018

SEO is still really important.” SEO Click To Tweet. Google added an SEO tool to its Lighthouse chrome extension. Recently, Google added a new SEO component to this extension. One frequent answer is to make sure the text is big enough – weirdly not even something most SEO professionals ever considered.

SEO 111

SEO Marketers Marketing Content Marketing 111

Search Engine Land

JANUARY 4, 2023

2016: Here’s what the move meant for those managing Bing Ads campaigns. 2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. Getting Started With Ads. Why bother asking for access?

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up? Google’s Candidate Cards Being Tested For Businesses?

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google testing new look for local inventory ads in place of local pack. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2018: What’s next for technical SEO?

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Hubspot Marketing

MAY 7, 2020

The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. In 2019, 61% of Google searches took place on a mobile device, and that trend is showing no signs of slowing down. Blogs should be easily navigable on smartphones.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Search Engine Land

DECEMBER 21, 2023

Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy. We fake it.”

User-Generated 130

User-Generated SEO Branding Management 130

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. Yoast SEO 17.9 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. Google Places Gets Its Own iPhone App. Google Panda becomes a core ranking signal.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

FEBRUARY 28, 2023

Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads 2016: Version 11.3 of AdWords Editor was now available. But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

JANUARY 17, 2023

That being said , there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is simply a good principle to rank well. Links coming to your site from other sites have long been a general SEO best practice. Source : English Google SEO office-hours (June 18, 2021).

SEO 104

SEO User-Generated Place Analytics 104

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. Is Apple About To Launch A Competitor To Google Street View?

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Neil Patel

SEPTEMBER 21, 2021

We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? At some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high-domain authority websites without much effort. That’s the dream of most SEO experts, after all. And if so, do they work well?

SEO 129

SEO Energy Price Place 129

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. For example, this case study outlines the importance of title tag rewrites for SEO. Consider this post on helpful SEO animations. Your blog is a place for sharing ideas, helping your audience, and building your authority.

Marketers 143

Marketers Marketing Social Media Marketing Digital Marketing 143

Duct Tape Marketing

JANUARY 27, 2017

Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing. Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. Local SEO in Augmented Search Reality. Local SEO is also about building social trust for your brand.

SEO 69

SEO Transform User-Generated Shoppers 69

Neil Patel

APRIL 9, 2021

But it’s not just a place to find basic information about your business. The signals sent from Google My Business even play a role in local SEO strategy. This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. Be careful, though. Almost everyone likes a second opinion.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Hubspot Marketing

JULY 10, 2018

Source: 2016 Content Marketing Institute. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Convert traffic to leads. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . A 2016 Pew Research Center study shows that people are regularly turning away from TV as the main source of their news and information. Content marketing.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112