Adobe Experience Cloud Blog

FEBRUARY 1, 2017

In 2016, the Patriots scored 3.6 Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers.

Thought Leadership 131

Thought Leadership Marketing Marketers User-Generated 131

Sprout Social

JUNE 22, 2016

Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. — Sophia Ahn (@sophiahn) June 1, 2016. "Product — Blaise Lucey (@BlaiseLucey00) June 1, 2016.

Customer 75

Customer Communications Social Media Marketing Management 75

Martech

AUGUST 29, 2023

followers) Blog: CharlesFarina.com Julius Fedorovicius Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team.

Analytics 113

Analytics Digital Marketing Event Marketing Email Marketing 113

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Buffer Marketing

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. Everything TikTok can do, Instagram can do better — and vice versa.

Affiliate Marketing 126

Affiliate Marketing Analytics Management SEO 126

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella.

CRM 113

CRM Health Customer Journey Performance Marketing 113

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2016: Is Your Account Leaking Money?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

The Marketing Journal

JANUARY 17, 2022

Back in 2016, The Marketing Journal interviewed Christopher Lochhead on the subject of Category Design. They are not making products or services that just incrementally improve on whatever came before. Here’s how he explained the concept: “The best companies don’t just invent something to sell us.

Product 40

Product Product Marketing Marketing Marketers 40

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Why use influencer marketing on Instagram?

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Experiential marketing is sometimes called engagement marketing or participation marketing. It’s all about immersing your audience within a product and deeply engaging them.

Transform 119

Transform B2C Finance Affiliate Marketing 119

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. The conversion point is in the email when they click “Submit Review.”

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Animalz blog

MARCH 25, 2025

Before starting his company about two and a half years ago, Alex worked at Teespring, Masterclass, and Bungalow, building product expertise that informed his approach to AI workflow design. The AI conversation in content marketing has become deafening skeptics shouting from one side, shallow tips from enthusiasts on the other.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Adobe Experience Cloud Blog

APRIL 25, 2017

Product Innovation. Cheryl Chavez, GVP Product Management, Marketo, and Matt Zilli, VP Product Marketing, Marketo, closed out Monday’s exciting sessions, drawing cheers from a packed room of marketers as they unveiled Marketo’s exciting new innovations: 1.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Animalz blog

MARCH 13, 2025

Company information prompts (product details, competitive intelligence, strategic narratives). “I’ve had to reconfigure my entire role and what tasks a content marketer is now in charge of. Maybe read a couple Seth Godin things in passing, but like really had no exposure to the marketing or business world.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Rock Content

NOVEMBER 17, 2020

We reached the top results on Google through valuable ranked content that respects the best SEO practices and our own digital content production. Our first digital ranking efforts for Hispanic markets began in mid-2015 when we launched our “Marketing de Contenidos” blog. Production of relevant content for users.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 143

PR Non-Profit Marketing Marketers 143

Adobe Experience Cloud Blog

APRIL 22, 2015

Phil inspired us with a bold new vision for where the world of marketing is going—and, an array of new product innovations that once again sets the pace for the rest of our industry to copy. Marketing That Engages Us. See you in Las Vegas, Marketing Nation. That purple passion is unmatched by anyone else!

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. Today, GE continues to show its savvy with their content marketing. Like GE Reports, the secret of The Furrow is that it doesn’t hard sell John Deere products.

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126