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5 Ways to Jumpstart your Marketing Strategy in 2016

Duct Tape Marketing

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. photo credit: Dollar Photo Club. It’s resolution time: You’ve already been to the gym this morning. in at least 24 hours.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Target Market Outline your target audience(s) that your efforts will reach. Budget This is an overview of the money you’ll spend to help you meet your marketing goals. Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness. So, what do you say?

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Why edge cases matter in marketing strategy

Martech

Racist chatbots In 2016, Microsoft created a chatbot called Tay. For example, what if the quirk is cutting off people who use old iPhones, and that’s a characteristic of your target market? It was a design flaw. You might be losing your best customers. Say, “budget-conscious consumers who are late technology adopters.”

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What is Comparative Advertising? [+ Examples]

Hubspot Marketing

Sprint, an industry competitor, poached the actor in 2016 and used his switch to their service to take a unique approach to comparative advertising. Suppose you have an industry competitor that owns most of the market share. The video is shown below.

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How to Run a Smart Social Media Takeover

Hootsuite

If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Don’t try to market your product to everyone as this can actually make it less appealing. Instead, identify your target market and think of ways you can make them feel special. times more likely to trust the brand, and 7.1

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3 Reasons Why Data is the Foundation of a Successful ABM Strategy

Adobe Experience Cloud Blog

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.