Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 145

Fashion Branding Food B2C 145

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137

Branding Health Advertisers Advertising 137

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. But millions more aren’t.

Branding 145

Branding Advertising Advertisers Place 145

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Sprout Social

AUGUST 7, 2018

However in 2017, the platform announced the Pinterest Taste Graph. Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Place pins. The good news? Pinterest makes targeting your ideal audience super easy.

Branding 111

Branding Promotion Price Food 111

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 130

Branding Food Communications Customer 130

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Hubspot Marketing

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. million units. That's over a 75% increase from 2016. Limbic Life: Project VITALICS.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. 81% of people have been convinced to buy a product or service by watching a brand's video. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Branding 120

Branding Non-Profit Place Promotion 120

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Solicit brand partnerships. Social Media Lead Generation 1.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 106

Transform Customer Branding Food 106

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 114

Management Branding Advertising Advertisers 114

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value.

CMO 130

CMO New Technology B2C Analytics 130

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding 112

Branding Food Shoppers User-Generated 112

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. If your brand wants to participate in a trend, time is of the essence.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. Read on to get inspired by some of the best minds in public relations.

PR 145

PR Law Fashion Price 145

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Support (@TwitterSupport) November 9, 2017.

Health 145

Health Fashion Branding Place 145

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. These events left many customers feeling left behind when their favorite brands get acquired, causing distrust and skepticism.

Product 133

Product Branding Place Marketing Strategy 133

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. But that's easier said than done.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hubspot Marketing

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. In 2017, 50.3% of web traffic took place on mobile phones. Branded searches have higher click-through rates on the first half of the first page of Google. But how do you search for trends?

Place 145

Place Education Branding Marketing Strategy 145

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands.

Transform 116

Transform Price Place Branding 116

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. Still cold calling in 2017? Do: Convert to HTTPS.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

MAY 15, 2017

When you’re composing text for Facebook, it’s important to keep these data in mind -- especially if that’s who your brand is targeting. Plus, less text allows greater focus to be placed on any visual content that accompanies it. May 9, 2017. That makes LinkedIn a good place to re-post and link back to your blog content.

Copywriting 145

Copywriting Energy Food Promotion 145

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement.

Millennials 29

Millennials Health Management Branding 29

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. And both will reflect your brand.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Sprout Social

AUGUST 27, 2018

We’ve put together a list of nine hashtag tools, broken down by category, that will help you increase your social reach and brand awareness. — Complex (@Complex) June 2, 2017. The most obvious place to check out trending hashtags is the actual Twitter website because it has the most accurate information on the subject.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Hubspot Marketing

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns.

Branding 99

Branding Marketing Marketers Advertisers 99

Hubspot Marketing

APRIL 6, 2021

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Consistency in brand messaging is one of the many factors that determine the growth and success of your business.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145