Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content. Conclusion.

Product 111

Product Content Marketing Marketing Marketers 111

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I've also used WordPress professionally as a content manager and freelance writer. What is Medium?

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Search Engine Land

OCTOBER 4, 2024

The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. 10, 2017, it had a shockingly quiet impact. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial.

SEO 90

SEO Promotion Advertising Advertisers 90

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

Gen Z 106

Gen Z Food Fashion Millennials 106

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Content Marketing Institute

NOVEMBER 21, 2017

Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Promote, respond, monitor. Promote your content. Miss Manners hasn’t written the handbook on how to be a good guest blogger. Image source.

Management 111

Management Promotion Content Marketing Entertainment 111

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. 4) Managing Your Website.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Sprout Social

MAY 3, 2017

We’ve never had more ways to promote a product. Of course, being too promotional will also make your brand unattractive. The same Sprout Index found 46% of consumers unfollowed a brand due to too many promotional messages. A post shared by Patrick Janelle (@aguynamedpatrick) on Apr 3, 2017 at 3:01pm PDT. "If

PR 109

PR Influencer Marketing Promotion Management 109

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. This type of AI is most common in chatbots and AI assistants.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

MAY 15, 2017

And yet, managing it continues to be a source of frustration for many. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. May 9, 2017. A post shared by New York Magazine (@nymag) on May 6, 2017 at 10:29am PDT. Posts with images, for example, see 2.3X

Copywriting 145

Copywriting Energy Food Promotion 145

Sprout Social

APRIL 18, 2017

When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index.

Branding 111

Branding Social Media Marketing Management Place 111

Adobe Experience Cloud Blog

DECEMBER 19, 2016

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Categories (based on Scott Brinker’s technology landscape): Advertising and Promotion. Management. Are you currently evaluating new technologies for 2017? Content and Experience. Commerce and Sales.

Thought Leadership 107

Thought Leadership New Technology Promotion Advertising 107

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

Management 97

Management Health Product Advertising 97

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all. Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations.

B2C 134

B2C Thought Leadership Retail Promotion 134

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. We can also email it out to our customer base,” he says.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. However, trying to organize, manage, and publish your social media content is no easy task. . — Ask PlayStation (@AskPlayStation) April 3, 2017. 'Oh, boy!' Yaje Giveaway!

User-Generated 105

User-Generated Promotion Energy Entertainment 105

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Promote the difference that marketers make in the world. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As we’ve mentioned, you create your Instagram ads right inside the Facebook ads manager. This makes it easy since you get to manage your Facebook and Instagram ads all in the same place.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. If not, you might miss out on the latest brand promotion opportunities. Pro tip: Take it easy on yourself and use a social dashboard like Hootsuite to manage social media engagement. You can manage all your DMs, mentions and comments in one handy inbox.

Promotion 145

Promotion Whitepaper Analytics Food 145

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. This one is super important: M ake sure you’re promoting things your audience wants.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. No matter how individual producers and companies manage to innovate when it comes to video marketing, the medium is going to be a mainstay in the evolution of content marketing going forward. Image Source. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Some key statistics account managers and marketers should know: profiles with less than 10,000 followers have the best engagement when posting more carousels, while the best performing medium for accounts between 10,000 and 100,000 followers was video.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Hootsuite

DECEMBER 17, 2019

Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Millennials Marketing 145

Content Marketing Institute

MARCH 15, 2018

In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers. These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. 9 Brilliant Tactics to Promote Your Blog Content on Facebook.

Promotion 111

Promotion Transform User-Generated Advertising 111

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity. organic posts with content identical to ads.).

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

MARCH 2, 2020

Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Meanwhile, a more recent study found that people watch Promoted Videos 32% longer when a storyline is developed over time.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Hootsuite

JANUARY 13, 2020

Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. It’s not just for self-promotion.

User-Generated 145

User-Generated Promotion Branding Customer 145

Sprout Social

APRIL 14, 2017

Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. Build the Foundation.

Branding 82

Branding PR Social Media Marketing Promotion 82

Sprout Social

OCTOBER 10, 2016

But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. As brands increase their dependence on user-generated campaigns, hashtags continue to be important for the acquisition and promotion of Instagram content. But how do you get to that next level?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. When a troll manages to get you riled up, they’ve won. Hire a social media manager. They’re condescending.

Millennials 29

Millennials Health Management Branding 29

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Promote awareness with a branded game. WeChat usage stats. Mini Programs.

Transform 111

Transform Marketing Marketers Finance 111

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. How To Manage Visual Hierarchy For Conversion by Sandra Niehaus 2010: Why Coming In Second Can Be A Good Thing by Bas van den Beld 2010: What Is A Link Worth?

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117