Hubspot Marketing

JULY 22, 2024

Your editorial style guide can guide your blog content, video scripts, website and landing page copy, PR talking points, and knowledge base articles. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 115

Branding User-Generated Law PR 115

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 59

PR Pharmaceutical Analytics SEO 59

Neil Patel

JUNE 9, 2025

Here’s a short timeline that puts AI Mode in context: May 2017: CEO Sundar Pichai announces the launch of a dedicated AI division called Google AI at I/O, the company’s annual developer conference. Digital PR is important LLMs access information in two ways. March 2023: Google opens up early access to Bard , its first gen AI chatbot.

PR 56

PR User-Generated SEO Health 56

Duct Tape Marketing

APRIL 22, 2021

Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media.

PR 99

PR Promotion Management Marketers 99

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. What began as an unfortunate accident, resulted in well over 100 million impressions and positive PR for the already social-savvy brand. Last year, sales for Stanley tumblers increased by 275%.

PR 128

PR Influencer Marketing Branding Marketing Strategy 128

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Hubspot Marketing

DECEMBER 14, 2016

You should consider all marketing platforms -- email, social, PR, blogging, SEO -- when planning your seasonal content campaign, as incorporating different platforms in your campaign allows for an effective content flow, increased reach, and increased engagement. When will they be most willing to share the content or engage with the campaign?

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1%

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). It surpassed Twitter in business users in 2017. Wednesday is the best day to post while Sundays show the least traffic. Sprout Social ). Twitter Statistics. 326 million people use Twitter every month. ( 9% more people [than seen in previous reports] are now using Twitter on a daily basis. (

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 14, 2017

— Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. — pamelahughes (@pamelahughes) April 12, 2017. — Cheval John (@chevd80) April 12, 2017.

Branding 83

Branding PR Social Media Marketing Promotion 83

Jeff Bullas

MARCH 7, 2023

In May 2017, Google released a post about guest blogging. When paid backlinks are offered to subpar businesses that produce weak content, the damage is knee-deep. But that’s not all. Some companies also bend the rules by resorting to black-hat guest posting strategies, which is a big NO-NO any way you look at it.

SEO 243

SEO User-Generated PR Branding 243

Duct Tape Marketing

OCTOBER 20, 2021

He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media.

Transform 99

Transform Law PR Marketing Strategy 99

Hubspot Marketing

AUGUST 30, 2022

Standout episodes: How to Get PR without a Publicist. In 2017, they expanded into the audio space by launching “Smart Money.”. Who is more helpful when starting your business: Strangers or Friends/Family? 4 Tips for You to be an Effective ParentPreneur. Best for Short-and-Sweet Tips: Nerd Wallet’s Smart Money.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit 90

Non-Profit PR Social Media Marketing Retail 90

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign.

PR 111

PR User-Generated SEO Manufacturing 111

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Automobile 106

Automobile Marketers Marketing Social Media Marketing 106

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. Shutterstock uses its proprietary data to create something genuinely useful for its two audiences – customers and contributors.

Content Marketing 111

Content Marketing Customer Acquisition Marketers Marketing 111

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. As far as the numbers go, vanity metrics look great on paper. Click To Tweet.

Non-Profit 108

Non-Profit PR Customer Journey Advertisers 108

Sprout Social

APRIL 19, 2017

A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. One bad situation can easily turn into a PR nightmare. Plus, social media is where people tell their friends about their favorite products and brands. Shall we begin? DeathNote pic.twitter.com/fEd12Gm32c.

User-Generated 111

User-Generated PR Advertisers Advertising 111

Marketing Insider Group

SEPTEMBER 14, 2020

Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. If I had to pick a favorite right now, I would say I am still feeling “Daughter” by Audi from 2017.

Transform 105

Transform PR Marketers Marketing 105

Search Engine Land

NOVEMBER 29, 2022

In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search. As a result, those responsible for SEO are increasingly becoming the interface between technology, editing, marketing and PR. Creating PR campaigns for suitable co-occurrences. (No No pure image PR.)

Whitepaper 95

Whitepaper PR User-Generated Advertisers 95

Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. You may have noticed that it seemed like a lot of work to append all those parameters to the end of that chosen URL. If you have a problem, there is a solution.

Analytics 105

Analytics PR Influencer Marketing CMO 105

Hootsuite

MAY 6, 2020

Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— Criticism is inevitable, especially as your account grows, so you should plan for how to respond to trolls and manage a PR crisis. You should also audit brand compliance for existing accounts. Are your bio and profile picture on-brand?

Marketers 145

Marketers Marketing Key Performance Indicator Promotion 145

Search Engine Land

MAY 18, 2023

Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., Since LLMs are powered by writing, marketing or PR professionals – not programmers – may develop innovative ways to use the tools. Two important features here are embeddings and positional encoding.

Transform 81

Transform Direct Mail PR User-Generated 81

Content Marketing Institute

FEBRUARY 4, 2019

In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. Use PR strategies and tactics to connect with notable news media. You won’t always be the winner and you can quickly get one back after losing it. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. billion impressions on social channels and nearly one billion video views on digital and social platforms in 2017. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Entertainment 70

Entertainment PR CMO Content Marketing 70

Content Marketing Institute

APRIL 26, 2018

All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership.

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Rock Content

JANUARY 18, 2018

Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. Few terms were repeated more often in 2017 than ‘fake news.’ than it did in 2017. In 2018, things will only heat up further.

SEO 49

SEO eBook PR Digital Marketing 49

Martech

MARCH 18, 2024

A: Chris was the VP of the team I got brought in as the director of at this PR agency. Unfortunately, the PR agency just wasn’t aligned with that. We were visiting a client in 2017 and both burnt out from the work. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist.

Pharmaceutical 67

Pharmaceutical PR Management Analytics 67

Hubspot Marketing

FEBRUARY 21, 2019

In 2017, organizations providing online services (a.k.a. But cybersecurity is about more than just avoiding a PR nightmare. Unfortunately, as technology and data collection practices progress, so do the methods that hackers follow to steal data. Why You Should Care About Cybersecurity.

Non-Profit 111

Non-Profit Law PR Education 111

Marketing Insider Group

NOVEMBER 16, 2019

CMOs must work together with marketing, HR, PR, corporate affairs, and customer-facing departments to bring together these different teams, find common goals against differing priorities, and solidify the ultimate goal of delivering a great experience across every stage of the customer journey. Source: [link].

Customer 111

Customer CMO Marketers Marketing 111

Moz

SEPTEMBER 10, 2020

In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab!

PR 59

PR SEO Fashion Advertisers 59

Sprout Social

JANUARY 2, 2019

Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. Don’t assume that your screw-ups have to result in some sort of PR disaster. These trends can provide some much-needed inspiration as you brainstorm your content for 2019.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan eCommerce 112