Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers. What worked last year may not work tomorrow.

Thought Leadership 131

Thought Leadership Marketers User-Generated Marketing 131

Content Marketing Institute

DECEMBER 17, 2018

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

Non-Profit 109

Non-Profit Education Marketers Marketing 109

Buffer Marketing

APRIL 14, 2022

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. She made her first custom order for a client in 2017 and has grown her craft, along with her follower count ever since.

Food 132

Food Logistics Manufacturing Advertisers 132

Martech

SEPTEMBER 27, 2021

In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. “Now

Analytics 111

Analytics Finance CMO Advertisers 111

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. Putting partnership first.

Education 100

Education Management Digital Marketing Communications 100

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Influencer marketing more generally might grow stronger with each new generation. While 26% of social media users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social media users in the 18-24 age range have done the same.

Direct Mail 122

Direct Mail Gen Z Fashion Manufacturing 122

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Hubspot Marketing

AUGUST 27, 2024

Rihanna’s brand launched in 2017 with 40 shades of foundation to be inclusive of people of all complexions who want to wear makeup. In this episode of the Inclusion & Marketing podcast, I sat down with an LGBTQ+ expert who shared lots of wonderful insights on how to build an LGBTQ+ inclusive brand.

Customer Acquisition 100

Customer Acquisition Customer Retail Communications 100

Rock Content

FEBRUARY 1, 2017

If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants? We’ve done this at ScribbleLive – when we enlisted our Senior Product Marketing Manager, Geoffrey Gualano, to share what he learned about producing product videos and what he learned about event marketing while working at Apple.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

AUGUST 17, 2018

Though many remember the “speeds-and-feeds” approach it once took to marketing, in recent years, the company has moved more toward helping people rethink how they perform their everyday work on the job. Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. Keep the momentum rolling.

Transform 72

Transform Marketers Marketing Global Marketing 72

Martech

JUNE 15, 2023

Indeed, Pega is proud that it anticipated generative AI — the in-house AI guru Dr. Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018. What do they mean for marketers. We spoke to Tara DeZao, Pega’s product marketing director for martech and adtech. Trefler was unphased.

User-Generated 112

User-Generated Customer Journey CRM Shipping 112

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Image Source I became a digital nomad in 2017, and at first, I was drawn into the lifestyle for the opportunity to travel.

Energy 108

Energy Food Entertainment Logistics 108

Litmus

OCTOBER 3, 2018

Email is often a nonprofit’s most productive marketing channel by far, but they shouldn’t be satisfied. Source: Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, including 241 nonprofits, between Dec. 19, 2017 and Jan.

Email Marketing 69

Email Marketing Product Promotion Branding 69

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112