Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Students from Boys and Girls Club participating in a recent product marketing workshop. The programs that we have created to support this effort span employee volunteerism, product donation, local grant making, and student success initiatives where we connect with students directly. What are some of your ideas?

Non-Profit 91

Non-Profit Thought Leadership Finance Food 91

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers. What worked last year may not work tomorrow.

Thought Leadership 131

Thought Leadership Marketing Marketers User-Generated 131

Martech

SEPTEMBER 27, 2021

Using Yahoo ConnectID, merchants can feed the most relevant products to their customers who are engaging with content on those publishers. Merchants will also have access to Yahoo’s Dynamic Product Ads, managing Yahoo ad campaigns directly within their Shopify admin, where they can also set up and monitor campaigns in near real-time.

Analytics 115

Analytics Finance CMO Advertising 115

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. While the overall influencer marketing industry was pegged at ~$9.7B Luxe Eco-Friendly Products and Packaging.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide. Create and Measure Your Campaigns.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. Putting partnership first. Partnership plus platform.

Education 99

Education Management Digital Marketing Communications 99

Rock Content

FEBRUARY 1, 2017

If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants? It’s odd but a lot of content marketers have never spoken to a single one of their customers. Content marketers should be able to leave a meetup like this with at least a few new content ideas.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Martech

JUNE 15, 2023

Indeed, Pega is proud that it anticipated generative AI — the in-house AI guru Dr. Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018. We spoke to Tara DeZao, Pega’s product marketing director for martech and adtech. They have a product catalog of 1500 products.

User-Generated 116

User-Generated Customer Journey CRM Shipping 116

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Content Marketing Institute

AUGUST 17, 2018

Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. The 1977 version is decidedly product-centric: Forty years later, a new twist on the ad shows people, instead of technology, receiving digital copies of the same hand-lettered document in their own languages all over the world.

Transform 72

Transform Marketing Marketers Global Marketing 72

Hubspot Marketing

AUGUST 27, 2024

Rihanna’s brand launched in 2017 with 40 shades of foundation to be inclusive of people of all complexions who want to wear makeup. In this episode of the Inclusion & Marketing podcast, I sat down with an LGBTQ+ expert who shared lots of wonderful insights on how to build an LGBTQ+ inclusive brand.

Customer Acquisition 97

Customer Acquisition Customer Retail Communications 97

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen. Join a remote-friendly company.

Energy 107

Energy Food Entertainment Logistics 107

Litmus

OCTOBER 3, 2018

As a result, nonprofits have significantly less email production capacity, and send fewer broadcast and automated marketing emails than other organizations. Nonprofits have 33% fewer emails in production at any time on average. emails in production at any time on average among nonprofits. 19, 2017 and Jan.

Email Marketing 69

Email Marketing Product Promotion Branding 69

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112