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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

Chief Marketing Officer. Becky and I have a suggestion: Cash in on the millions of women buying Dollar Shave Club products by creating a separate set of post-purchase content that speaks to the fairer sex’s trials and tribulations. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Adam Weber.

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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Quick Takeaways: Research your new target market and their needs.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. And you have the data to prove it. Aim for appropriate. Image Source.

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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. As you develop your target audience definition, don’t be afraid to get highly specific. or just more interesting.

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Types of Blogs that Make Money in 2020

Hubspot Marketing

Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. The two brands collaborated on a gym bag in 2017, releasing it on the LSF blog and website: Image Source.

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