Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. billion 2018 $1.99 million 2018 59.06 million 2018 59.06 The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. billion 2017 $1.55

Gen Z 105

Gen Z Fashion Millennials Retail 105

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 111

Retail Tentpole Shoppers PR 111

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Set Up

NOVEMBER 26, 2024

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Consumer Behavior: What’s Changing? million last year.”

Transform 59

Transform Retail Shoppers Price 59

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

B2C 102

B2C Content Marketing Food Transform 102

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. contentmarketing Click To Tweet. Joey Coleman.

Content Marketing 104

Content Marketing Non-Profit Marketers Marketing 104

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 111

eCommerce Shipping Logistics Transform 111

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. Branded hashtag challenge. Brands can pay extra to secure the upper banner position.

Branding 145

Branding User-Generated Promotion Advertisers 145

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. If you’re a retailer, you’ll be able to customize your page to show your available inventory – you’ll need to send your inventory feed to Google. Google also realizes that your business is ‘special.’

Branding 145

Branding Retail Real Estate SEO 145

Hubspot Marketing

APRIL 12, 2021

For instance, if I was an influencer and I partnered with Brandon Blackwood , I would share a 10% discount code "MARTINA10" with my followers to use at checkout when purchasing an item from the brand. Today, performance marketing is most popular with influencers, as studies show consumers trust influencers more than brands.

Performance Marketing 144

Performance Marketing Affiliate Marketing Price Retail 144

Econsultancy

MAY 3, 2022

Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. A sea change is underway and consumers are looking to retailers for information and guidance.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Litmus

APRIL 26, 2021

As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. However, it is important to recognise and celebrate progress, so let’s take a look at brands nailing authentic representation. Everlane’s 2018 marketing campaign titled “No frills. 100% Human.

Fashion 133

Fashion Retail Energy Education 133

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Shopify is a comprehensive toolkit to help businesses do everything from building brand presence to payments and shipping.

eCommerce 145

eCommerce Transform Price Retail 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Click To Tweet.

Branding 111

Branding B2C Logistics Content Marketing 111

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 117

Shoppers Retail Customer Journey Shopper Market 117

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 105

eCommerce Gen Z Shipping Retail 105

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Branding 111

Branding Content Marketing User-Generated Communications 111

Content Marketing Institute

DECEMBER 6, 2018

HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018? Shoes for Crews, a European producer and retailer of slip-resistant footwear for men and women in the service and hospitality industry, produces highly read The Gripping Blog for hospitality workers. Shoes for Crews: The Gripping Blog. 721 backlinks.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. We see many brands utilizing the custom image to feature the products promoted in the email, giving subscribers a sneak peek before they open.

Promotion 83

Promotion Email Marketing Real Estate Branding 83

Hubspot Marketing

MAY 9, 2023

In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing. But by 2018, e.l.f. was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot.

Gen Z 127

Gen Z User-Generated Retail Shoppers 127

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. In 2018, it encompassed 63.5%

Gen Z 133

Gen Z Millennials Retail Price 133

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. A big-box retailer learned this the hard way when they relied too heavily on programmatically generated ads and inadvertently served personalized ads for weight-loss products to plus-size apparel buyers.

Customer 142

Customer Transform Direct Mail Retail 142

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. in 2019 , compared to 6% in 2018 (and 15% in 2016). Brands on Instagram.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

NOVEMBER 16, 2023

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. ” “I can’t recall any other brand with the same setup.” ” Financial implications.

Product 108

Product Retail Price Advertisers 108

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Search Engine Land

SEPTEMBER 15, 2023

It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. Actual peak season for brands varies by vertical. Which one is right for you depends on the maturity of the brand in the space (i.e. Peak seasonality is here. You can take many different routes to get there.

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Martech

OCTOBER 12, 2021

Best known for serving large businesses in retail, media and advertising and financial services, it will now support healthcare payers, providers, life sciences and pharmacy brands. With a customer base including brands like Neiman Marcus, Pandora, Michael Kors and Shopify, ActionIQ has a record of managing customer profiles at scale.

Transform 111

Transform Health Retail Analytics 111

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. View them here: Oracle, June 5, 2018, 9 p.m. EST. EST. VMware, September 25, 2018, 4 p.m.

B2C 112

B2C Millennials Food Retail 112

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. The retail industry’s revenue share of more than 20% in 2020 was the largest of all sectors. Worldwide 4.48 billion people currently use social media, more than double from 2.07 In the U.S., from 2021 to 2028.

Advertisers 114

Advertisers Advertising Food Retail 114

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115