Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 96

Content Marketing Finance Real Estate Marketers 96

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 95

Branding Transform Entertainment Customer Journey 95

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Content Marketing 109

Content Marketing Price Fashion Entertainment 109

Content Marketing Institute

APRIL 25, 2018

Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated. Here is an example from CMI’s annual B2B content marketing research.

PR 109

PR B2C Promotion Health 109

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Management 111

Management Energy Analytics Social Media Marketing 111

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Automobile 100

Automobile Influencer Marketing Thought Leadership Manufacturing 100

Content Marketing Institute

DECEMBER 13, 2018

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. And this is a marketing plan we can talk about.”.

Branding 110

Branding Automobile Transform PR 110

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Create and share great content. Paid version after free trial).

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While it’s essential to continue to generate informative and insightful online content, your web pages should be bolstered with features that make your content easily shareable and enjoyable to read. What strategies have you used to increase customer engagement with your content? Tell me about your plans in the comment section.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Content Marketing Institute

JULY 10, 2018

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The most important thing to understand is how your social content is performing and what factors can impact its performance.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content? Content Marketing: where do we stand? How’s the interactive content scenario?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Click To Tweet.

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . In researching for my book Content Inc.,

CMO 110

CMO Marketers Marketing Education 110

Litmus

AUGUST 28, 2019

There’s a lot of noise in the marketing world. Between SEO, content marketing, paid social, and more, there’s no shortage of competition for the marketing budget. So why should brands put their marketing dollars into email marketing? In 2018, the average email engagement time was 13.4

Email Marketing 82

Email Marketing Marketing Plan SEO Branding 82

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Make the first conversation matter.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Rock Content

SEPTEMBER 8, 2020

This simple action can help you tweak and improve the content. In a study conducted by BrightLocal in 2018, they found that 58% of the U.S. This shows how the combination of mobile and voice is powerful for local online marketing. So start now by including voice search in your Digital Marketing plan.

User-Generated 132

User-Generated SEO Digital Marketing Price 132

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. Why should you care about using AI in your job as a marketer? Personalize Your AI Marketing Strategy.

Marketers 136

Marketers Marketing User-Generated SEO 136

Content Marketing Institute

JANUARY 23, 2019

The new challenge is to develop their interest in your content promotion. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. However, they don’t make as much sense for content promotion for the same reason: You’re overpaying for what you need.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. Their tool, Divvy HQ, helps content marketers, but as Brody explains: We did not want to do a state of content marketing report because others had already done so. Think of these dimensions as a table of contents.

Content Marketing 102

Content Marketing Communications SEO Management 102

TechWyse

MAY 3, 2023

Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. The rise of video content is one of the most significant trends in digital marketing today. That is because consumers continue to watch more video content.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Rock Content

JUNE 9, 2020

You can use each type of interactive content in distinct ways within a marketing plan. You just need to align the content with the buyer persona’s desires and issues. Interactive content differs from static content. Marketing is looking at interactive content as an opportunity to improve its numbers.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Keyword research.

User-Generated 112

User-Generated B2C eBook Promotion 112

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

CMO 89

CMO Management Product Customer 89

SMA Marketing

JANUARY 19, 2023

If you're at the point in your company's growth where you realize you need help marketing your business online, it's time to hire a digital marketing agency. Take your time and find the one that will best meet your needs and will work with you on a customized marketing plan. A content marketing audit.

Digital Marketing 98

Digital Marketing Marketers Marketing SEO 98

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

SocialPilot

DECEMBER 8, 2023

have happened due to drunken driving from the year 2010 to 2018 during the holidays. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way. Between the Christmas eggnog and drinks on New Year’s Eve, people tend to take risks to drive home while being drunk.

Non-Profit 80

Non-Profit Retail Marketers Marketing 80

Rock Content

MAY 22, 2020

After all these reasons for using interactive video, we believe that adding it to your marketing strategy is already part of your plans, right? You already have an overview of the relevance of Content Marketing itself. Always in the marketing plans, brand awareness has a true ally in interactive video.

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content. As branded and sponsored content gains steam, research continues to show that marketing your product with quality content can be incredibly effective.

Food 105

Food Fashion Advertisers Advertising 105

Rock Content

AUGUST 11, 2020

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms. Why invest in data-driven marketing?

User-Generated 72

User-Generated Law Transform Logistics 72