The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

JULY 12, 2024

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented.

Transform 115

Transform User-Generated Law Marketing Mix 115

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. billion 2018 $1.99 million 2018 59.06 Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 105

Gen Z Fashion Millennials Retail 105

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Business is getting emotional when it comes to customer experience strategies. Rather than viewing customers as essentially rational in their decision making, the role of emotion in our decision making has received an increasing amount of attention and consideration. It is also a key component of building customer trust.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Martech

JULY 30, 2024

It allows users to enter simple prompts, sketch new images with AI and custom-train models for specific projects. All told, Canva’s eight acquisitions since 2018 complement each other as Canva continues to expand its all-in-one suites enabling creators of all skill levels to make cutting-edge visual assets and collaborate with team members.

User-Generated 114

User-Generated eCommerce Advertising Advertisers 114

Martech

JANUARY 3, 2025

One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. However, unseen complexities of integration and the frequent need to customize off-the-shelf APIs meant the involvement of developers; and developers, it is said , often preferred to work without the chosen iPaaS. Echoes of Frankenstack? Agentstein?

Transform 119

Transform Place Customer Management 119

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Data usage for customer vs. prospect targeting.

Customer 141

Customer Transform Direct Mail Retail 141

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Jeff Bullas

NOVEMBER 11, 2022

In 2018, Thrasio launched as an Amazon aggregator in New York and so far has raised over $3.4 Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. They are now the top Amazon aggregator.

Logistics 290

Logistics Affiliate Marketing eBook Market Segmentation 290

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. When your business goes online, you’re dealing with thousands of potential customers at any given moment. When your business goes online, you’re dealing with thousands of potential customers at any given moment.

Customer 144

Customer Branding Shoppers Customer loyalty 144

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customer 123

Customer Transform Customer loyalty User-Generated 123

Jeff Bullas

FEBRUARY 14, 2023

In 2018, Thrasio launched as an Amazon aggregator in New York and so far has raised over $3.4 In the news Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. They are now the top Amazon aggregator.

Logistics 262

Logistics Affiliate Marketing eBook Market Segmentation 262

Jeff Bullas

FEBRUARY 8, 2023

It was launched in 2018. Finally, it’s important to track your content’s performance and make data-driven updates to maximize engagement and drive customer purchases. What is Google Discover and how do you optimize it for your content? How do you optimize your content for Google Discover?

User-Generated 317

User-Generated SEO Price Analytics 317

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. Each employer has brought unique customers, audiences, pressures, stakeholders and organizational structures , offering valuable insights. It’s a reminder that leaning on organizational partners can help everyone succeed.

Non-Profit 106

Non-Profit B2C Education Management 106

Sprout Social

FEBRUARY 3, 2022

Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? Keep customers informed with an educational campaign. Engage customers with a user-generated content campaign.

Customer 145

Customer Copywriting Marketing Marketers 145

Sprout Social

JUNE 18, 2025

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network.

User-Generated 121

User-Generated Influencer Marketing Marketing Marketers 121

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends. Just listen.

eCommerce 111

eCommerce Shipping Logistics Transform 111

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Explore platform capabilities from vendors like Blueconic, Tealium, Treasure Data and more in the full MarTech Intelligence Report on customer data platforms.

Customer 115

Customer Transform Whitepaper Price 115

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An understanding of themselves and their place in the world (57%).

Price 109

Price Shoppers Place Product 109

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65

Branding 125

Branding Social Media Marketing User-Generated Advertising 125

Search Engine Land

JULY 8, 2024

Custom regex filters take you around your million-page website. For example, I work with customer support team members looking for data on how their Help Center content is performing. 8, 2018: Google experiments with domain properties. 6, 2016: Google Search Console improves Security Issues report.

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Repurposing content also saves time.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Martech

SEPTEMBER 25, 2024

Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 65

User-Generated Product Customer Marketers 65

SocialPilot

JANUARY 9, 2025

Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. This makes reviews essential for attracting and retaining customers. Being one of the largest social media platforms, Facebook is a hub for customer reviews that contribute to your business reputation.

Management 90

Management Promotion Customer Branding 90

Martech

JANUARY 24, 2025

That was the lowest average share for an autumn survey edition since August 2018.” Are you segmenting your lists and identifying your most loyal customers? percent of their employers’ revenues were allocated to marketing activities. As an educated marketer, you should pay attention to the same news your execs are tracking.

Non-Profit 128

Non-Profit Marketing Marketers Finance 128

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customer 136

Customer Marketing Automation Platform Direct Mail Analytics 136

Martech

SEPTEMBER 12, 2023

But your email design can also encourage your customers to click and convert. seconds in 2018 to 9 seconds in 2022. This method of design is more complex and calls on a collection of psychological principles that motivate customers to act. The Customer’s Always Right Sender. Subject line. Snowe Why it works.

Customer Journey 129

Customer Journey eCommerce Customer Law 129

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. Useviral supports any size customer, from small to enterprise and all the packages include the highest quality services available. Plus, its site is secure and they have tons of positive customer reviews.

User-Generated 325

User-Generated Price Target Market Management 325

Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Select the Ask AI feature to submit custom questions or prompts.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

SMA Marketing

FEBRUARY 8, 2024

Employers, customers, and clients constantly check Google before making important decisions. Review content is significant to customers. As a business owner, this is an excellent way to show your customers that you are friendly and caring and helps market your business. Thank your customer. Be sure to apologize clearly.

Customer 96

Customer SEO Shoppers Digital Marketing 96

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 12, 2022

If (and, more likely, when) a breach of customer trust occurs, it is critical to address it appropriately to stave off the worst possible consequences, which might include negative impacts to: Short- and long-term brand reputation. Customer loyalty and attrition. KFC’s UK chicken shortage (2018). Sales and revenue.

Communications 138

Communications Branding User-Generated Customer loyalty 138