Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Select the Ask AI feature to submit custom questions or prompts.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. Awareness Goal: Introduce potential customers to your brand, product, or service.

B2C 91

B2C User-Generated Email Marketing CRM 91

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. The benefits of modern email marketing include increased engagement, better targeting, and higher ROI, helping businesses add value for customers and build a stronger brand reputation.

Transform 52

Transform Email Marketing Analytics Marketing 52

Set Up

NOVEMBER 26, 2024

The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Instead, they are expecting customized, personal, and speedy virtual shopping experiences. Some speculate that the early sales are eating the potential gain from a Black Friday specific sale. million last year.”

Transform 59

Transform Retail Shoppers Price 59

SocialPilot

JANUARY 9, 2025

Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. This makes reviews essential for attracting and retaining customers. Being one of the largest social media platforms, Facebook is a hub for customer reviews that contribute to your business reputation.

Management 90

Management Promotion Branding Customer 90

Animalz blog

MAY 22, 2025

Aditya Vempaty VP of Marketing at MoEngage June 24, 2025 Aditya shares how MoEngage puts customer insight at the heart of content. So once upon a time, from 2018 to 2022, I led a large content and web team at UiPath. Its a high-effort, high-trust play, and a bold blueprint for content that connects in a remote-first world.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. 2018 Marketing Trends. Customers as Marketers. In the world of the marketing funnel, customers were an afterthought.

Market Trends 145

Market Trends Marketing Marketers Advertisers 145

Hubspot Marketing

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. Local SEO helps businesses promote their products and services to local prospects and customers.

SEO 145

SEO Manufacturing Promotion Management 145

Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. By using the lookalike audiences feature, you can find and target audiences that are similar to your customers or prospects.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hubspot Marketing

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Praised in customer testimonials on social media. New Customers. Paid Media. Influencer marketing.

PR 145

PR Communications Inbound Marketing Management 145

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 108

Promotion Real Estate Shipping Food 108

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Reduce customer churn.

Customer 144

Customer Copywriting Marketing Marketers 144

Hubspot Marketing

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Hubspot Marketing

OCTOBER 2, 2018

You can choose from a variety of pre-set time periods or set a custom range. Consider optimizing the ranking pages for conversion, periodically updating them so they maintain their rankings, putting paid promotion behind them, using them to link to lower-ranked (but just as if not more important) relevant pages, and so on. Date range.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. Useviral supports any size customer, from small to enterprise and all the packages include the highest quality services available. Plus, its site is secure and they have tons of positive customer reviews.

User-Generated 325

User-Generated Price Target Market Management 325

Martech

OCTOBER 27, 2021

Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. He added, “You really need good quality data and you need to have a single customer view, then be able to link that to offline data, including names and addresses, contractual information, everything else.”.

Transform 122

Transform Customer User-Generated Advertisers 122

Martech

SEPTEMBER 12, 2023

But your email design can also encourage your customers to click and convert. seconds in 2018 to 9 seconds in 2022. This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. Dig deeper: Does your email copy persuade or sell?

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Hootsuite

MAY 13, 2020

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions” — including posts from Facebook Groups for business. Here’s how to promote your business and reap the benefits of Facebook group marketing. It’s a direct line to customers.

Customer 145

Customer Place Analytics Management 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Free Promotion. If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Paid Promotion. Here are a few examples.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. The CEO, Kevin Johnson, also apologized to the two customers personally. Helps promote your improved products. — Casey Neistat (@Casey) September 3, 2018. StarbucksCheersItOn. ?

PR 141

PR Influencer Marketing Marketing Marketers 141

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. in the near term.

Marketing 145

Marketing Marketers Advertisers Advertising 145

Hubspot Marketing

APRIL 11, 2018

Don’t just write, “I have excellent customer service skills.” This experience strengthened my customer service skills.”. April 15, 2018. I was expected to maintain a highly professional customer service ethic while interacting with families and new students. April 15, 2018. You need to prove it. Caroline Forsey.

Communications 145

Communications Promotion Management Education 145

Hubspot Marketing

MAY 7, 2018

By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stranger Things fans feel like they were actually in the Upside Down. But when you connect people with lawyers, the move can produce loads of smiles, publicity, and customers. March 31, 2018.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

JULY 14, 2020

Up until that point, I'd come across promotional content from three different channels for the new season. Let's look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike. In Canada, there was a billboard put up in Toronto, promoting the song's Spotify release.

Marketing 145

Marketing Marketers Education User-Generated 145

Hubspot Marketing

APRIL 25, 2024

Richard Shotton, in his book the Choice Factory, ran tests with customers looking to purchase a car. So, when setting your price, consider showing the price per day equivalent to customers. If you want to increase your sales, you should create a premium option that you don’t expect customers to buy. Break your price down.

Price 139

Price Promotion Market Research Product 139

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately. Measuring customer engagement for each touchpoint (e.g., multi-touch attribution).

Customer 111

Customer CMO Customer Journey Non-Profit 111

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. YouTube user statistics. 73% of adults in the U.S.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Besides the large built-in audience, your business can answer direct questions from prospective customers.

Advertisers 145

Advertisers Advertising Copywriting Promotion 145

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. What they learned was enlightening.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The short answer is a resounding “yes.”

Law 145

Law Marketing Marketers User-Generated 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Promote with #Hashtags. Say you’re trying to promote a new fitness product to Twitter’s fitness community with a video.

Advertisers 134

Advertisers Advertising Thought Leadership Promotion 134

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. Best Website Designs from 2018. Award: Site of the Day (4/3/2018), Awwwards. Best Website Designs to Inspire You in 2022.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketing 145

Marketing Marketers SEO CRM 145