Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Search Ads 360, or SA360, is a tool created by Google to manage multiple paid ads accounts and platforms in one interface. Yahoo Japan sponsored products. What is Google Search Ads 360? Microsoft Advertising.

Advertisers 71

Advertisers Advertising Retail Management 71

Jeff Bullas

FEBRUARY 14, 2023

Why it matters Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

Logistics 262

Logistics Affiliate Marketing eBook Market Segmentation 262

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. ” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here.

Transform 123

Transform Place Customer Management 123

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Martech

JULY 30, 2024

“This field is constantly evolving, and Leonardo’s technical leadership and community impact can’t be overstated,” said Cameron Adams, co-founder and Chief Product Officer of Canva, in a release. Bringing our worlds together will accelerate each of our teams’ work, taking us from strength to strength, and we can’t wait to get started.”

User-Generated 118

User-Generated eCommerce Advertisers Advertising 118

Martech

JANUARY 24, 2025

Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? My list is just a sample of executives’ conversations as they try to read the tea leaves while also planning 18 to 24 months out on products, expansion, objectives and goals. We changed vendors post-COVID.

Non-Profit 130

Non-Profit Marketing Marketers Finance 130

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management. Marketing generalist.

Management 144

Management Transform Communications Market Trends 144

Sprout Social

MAY 3, 2023

That being said, community management in social media and owned community management are two entirely different beasts. That means working across different platforms, managing multiple conversations at once and staying up-to-date on network updates and trends. What is social media community management?

Management 138

Management Promotion Entertainment CRM 138

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hootsuite

SEPTEMBER 8, 2020

Creating and managing multiple YouTube channels can take up a lot of time and energy. Below are the absolute best ways to manage multiple YouTube channels under one account. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting. Source: Pew Research Center.

Management 145

Management Analytics Energy Branding 145

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee! There is no mention of features, parameters or management when it comes to the security of your account.

User-Generated 325

User-Generated Price Target Market Management 325

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

SocialPilot

JANUARY 9, 2025

When someone looks for a product, they might come across reviews posted by a friend. Steps to Leave a Review on Facebook Facebook Recommendations has replaced the Facebook Reviews in 2018 to enhance how users share feedback about businesses. People are more likely to trust a brand that someone they know has already experienced.

Management 90

Management Promotion Branding Customer 90

Neil Patel

DECEMBER 29, 2021

It’s incredible growth considering there were only 500,000 podcasts in 2018. The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? Google Podcasts Manager is a free tool for monitoring your podcasts on Google. What Google Podcasts Manager Is Not.

Management 123

Management Analytics Price SEO 123

Hubspot Marketing

JUNE 23, 2022

Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Questions to Ask the Hiring Manager During Job Interviews. Questions to Ask the Hiring Manager During Job Interviews. That's who hiring managers are looking for. Questions to Ask Human Resources During Job Interviews.

Management 145

Management Shipping Communications Promotion 145

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. How could an integrated social media management tool support your customer care efforts?

Management 134

Management CMO Marketing Marketers 134

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails.

B2C 89

B2C User-Generated Email Marketing CRM 89

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketing Marketers Inbound Marketing 145

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 5, 2019

At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Search Engine Land

JULY 19, 2024

A look at Google Ads account structures over time From 2014 to 2018, most accounts we audited at my agency used ad group structures based on match type, device or SKAGs. If Google Ads managers keyword-stuffed the headlines of the ad associated with the ad group, they could be confident that the ad would closely match the users’ queries.

Management 90

Management Product Search Marketers Marketing 90

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Like this: As a Google app, Gemini is integrated with many Google products.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Sprout Social

JULY 12, 2022

Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication. It turns out Aldi had launched a suspiciously similar product, named Cuthbert, in the previous months. KFC’s UK chicken shortage (2018).

Communications 140

Communications Branding User-Generated Customer loyalty 140

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. Helps promote your improved products. billion in 2022.

PR 143

PR Influencer Marketing Marketing Marketers 143

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 In a 2018 study based in the U.K.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Animalz blog

DECEMBER 5, 2024

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. You probably know Jimmy Daly, now the CEO and founder of Superpath, formerly VP of Growth here are Animalz.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.

Marketing 145

Marketing Marketers Advertisers Advertising 145

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). This is the only way to create the necessary co-occurrences of product or company plus topic/product group.

Management 96

Management PR User-Generated SEO 96

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Buffer Marketing

MAY 22, 2025

This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories. Whether you're a creator wanting to show more behind the scenes, or a small business testing new product ideas, Close Friends opens up a new layer of connection.

Product 74

Product Management Branding Analytics 74

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. This percentage hasn’t changed since 2018, so take it with a grain of salt. Twitter reports around 330 million. Source: Digital 2020.

User-Generated 145

User-Generated Thought Leadership Marketing Marketers 145

Hubspot Marketing

NOVEMBER 17, 2020

The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

APRIL 12, 2021

It may be general brand awareness, sales for your new product line, more leads, or something else. Let's say Brandon Blackwood just came out with a new product. Their marketing goal is to raise awareness of the new product and drive traffic to its product page to generate sales. Partner management optimization.

Performance Marketing 142

Performance Marketing Affiliate Marketing Price Retail 142

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). A post shared by ZARA Official (@zara) on Sep 26, 2018 at 5:06am PDT. More than 500 million daily active users (last updated by Instagram in 2017). 43% of U.S. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

The CMO Survey

FEBRUARY 28, 2022

Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Managing Privacy : Marketers expect a large increase in first-party data usage over the next two years (74.8 Furthermore, In 2018, only 11.4% Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Marketing 130