Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. billion 2018 $1.99 million 2018 59.06 billion in sales worldwide in 2023. In the US, Shein had 46.9 million unique visitors in June 2024.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house.

User-Generated 117

User-Generated eCommerce Advertisers Advertising 117

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Transform 117

Transform User-Generated Law Marketing Mix 117

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. They’re using our own behavior to market to us and to train AI that serves ads to do a better job.” ” Put simply in two slides: Connecting dots.

SEO 109

SEO Advertising Advertisers Marketing 109

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 2.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. If that’s not marketing technology in action, I don’t know what is. Whether you’re a Burger King fan or not, the Whopper Detour was a brilliant example of creatively using technology in marketing. I still think about it today.

Non-Profit 109

Non-Profit B2C Education Management 109

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. Processing.

Advertising 71

Advertising Advertisers Retail Management 71

Martech

NOVEMBER 21, 2024

” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.” “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.”

Management 144

Management Customer Transform Thought Leadership 144

Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO 106

SEO Transform Health eCommerce 106

Jeff Bullas

NOVEMBER 11, 2022

Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. In 2018, Thrasio launched as an Amazon aggregator in New York and so far has raised over $3.4 In the news.

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. — Casey Neistat (@Casey) September 3, 2018.

PR 143

PR Influencer Marketing Marketers Marketing 143

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An understanding of themselves and their place in the world (57%).

Price 111

Price Shoppers Place Product 111

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 140

Finance Price Influencer Marketing Marketers 140

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. But it’s not.

Health 142

Health Marketers Marketing B2C 142

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. Dig deeper: 3 announcements from Dreamforce marketers need to follow Why we care. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 67

User-Generated Product Customer Marketing 67

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. This level increased to 17.7

CMO 130

CMO Digital Marketing Transform Marketers 130

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Law 124

Law Marketers Marketing Education 124

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly.

Shoppers 101

Shoppers Customer loyalty Analytics Branding 101

Zumvu

MAY 22, 2025

The file sharing industry is thriving, with the global file transfer market valued at approximately $32.5 billion in 2018 and experiencing an annual growth rate of around 9%. In this landscape, WeTransfer has become a go-to service for sending large files.

Price 52

Price Marketing Marketers 52

Sprout Social

JANUARY 23, 2023

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind. Commit to KPIs Regardless of market conditions, we’ll all be held accountable for our KPIs. Trust your team.

B2C 144

B2C Communications Marketers Marketing 144

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 136

Transform Marketers Marketing Millennials 136

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. Marketers need different tools and tactics to power their campaigns.

Transform 138

Transform CMO Marketers Marketing 138

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. KFC’s UK chicken shortage (2018).

Communications 139

Communications Branding User-Generated Customer loyalty 139

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketers 134

Marketers Marketing Global Marketing Advertising 134

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. ” – Kourtney Brewer , Digital Marketing Consultant Try TokUpgrade here. #5.

User-Generated 323

User-Generated Price Target Market Management 323

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular? So what changed?

Health 127

Health Marketers Marketing Promotion 127

Backlinko

JUNE 20, 2024

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 billion 2018 $265.6 Here’s a detailed breakdown of iPhone sales since Q1 2018, including a share of total Apple revenue: Date iPhone Sales Share of Total Apple Revenue Q1 2018 $61.58 billion 69.74% Q2 2018 $37.56 billion 52.1%

User-Generated 98

User-Generated Marketing Marketers Customer 98

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Your heart drops.

Email Marketing 120

Email Marketing Marketers Marketing Place 120

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80.

Thought Leadership 142

Thought Leadership Marketers Marketing Whitepaper 142

Jeff Bullas

FEBRUARY 14, 2023

In the news Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. In 2018, Thrasio launched as an Amazon aggregator in New York and so far has raised over $3.4

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130