Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. If you’re an ecommerce marketer, you’ll want to live inside this report.

SEO 106

SEO Transform Health eCommerce 106

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Litmus can help email marketers at every stage of the email QA process, including previewing emails across 100+ clients, monitoring for email client changes that can impact rendering, and more.

Marketing 79

Marketing Marketers Email Marketing Retail 79

Martech

JANUARY 3, 2025

How the martech stack became what it is today It was almost six years ago (March, 2019) that I sat down with Brinker to talk about the transition from single-vendor marketing cloud versus “Frankenstack” to a platform model. One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. Let me break that down.

Transform 120

Transform Place Customer Management 120

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

DECEMBER 18, 2024

An understanding of themselves and their place in the world (57%). Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An ability to label and categorize things (64%).

Price 110

Price Shoppers Place Product 110

SmartBrief - Marketing

MAY 22, 2025

The significance of OT to the critical quad: One perspective In the fall of 2018, I was traveling with my wife, Sandi, in London. I originally thought that someone physically at the scene had pushed one of those big, red Emergency Stop buttons that are prominently placed at the top, middle and bottom of any escalator.

Transform 71

Transform Shipping Fashion Information Technology 71

Buffer Marketing

APRIL 18, 2025

Of course, the grant is much less than childcare costs in a year in most places, but still.)    When this benefit was first introduced in 2018, each Buffer teammate claimed an average of 1.04   Over to you!  dependents. By 2020, that number had increased to 1.2 dependents per teammate.

Place 58

Place 58

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

illumin

JUNE 24, 2025

Ads in Status : Users can explore new businesses and connect with them directly through ads placed in the Status feature, where they promote products or services. Talks about privacy amid WhatsApp marketing rollout It’s worth noting that these subscriptions, updates, and ads will only appear on the Updates tab.

Advertising 105

Advertising Advertisers User-Generated Promotion 105

Duct Tape Marketing

JUNE 26, 2025

John Jantsch (03:05.014) So how much of that, I might leave myself right into a trap here, but how much of that is marketing and how much of that is sales? So if we're talking about marketing is to generate leads, that's a whole other ball of wax. And in others, it's seen as a marketing function. This is John Jantsch.

Price 48

Price Thought Leadership Place Product 48

SocialPilot

JUNE 19, 2025

International Journal of Research in Marketing reports that 58.3% Facebook’s Cambridge Analytica scandal in 2018 saw 87 million users’ data misused, triggering global criticism and a $119 billion stock drop. Tesla’s stock dropped by over 9% in 2018 after Elon Musk smoked marijuana during a live podcast.

Management 59

Management Branding PR Gen Z 59

SmartBrief - Marketing

JUNE 23, 2025

We have a couple of places in western Pennsylvania where most carriers struggle for a minute or two.) In-flight Wi-Fi, for example: 77% of respondents to a Viasat survey said it was important to them, compared to 55% in 2018. Even with all of those possibilities, some places still lack public internet, even when a signal is available.

Automobile 60

Automobile Shipping Food Entertainment 60

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. How many of them are yours?

Marketing 145

Marketing Marketers Advertising Advertisers 145

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Hubspot Marketing

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Performance Marketing 144

Performance Marketing Affiliate Marketing Price Retail 144

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. But it’s not.

Health 143

Health Marketing Marketers B2C 143

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

Email Marketing 116

Email Marketing Finance Marketing Marketers 116

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Law 123

Law Marketing Marketers Education 123

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you want to grow anything Tiktok, this is the best tool available on the market to help with your Tiktok growth. Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views.

User-Generated 325

User-Generated Price Target Market Management 325

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China.

New Markets 152

New Markets Thought Leadership Marketing Marketers 152

Martech

SEPTEMBER 23, 2021

Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Download the MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide. Soccer centralize its data for a more complicated marketing automation strategy. “We

Transform 116

Transform Energy Analytics CRM 116

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 21, 2020

In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. We place multiple bets across our family of apps to test and learn how people want to express themselves. Be sure to check out our Ultimate Guide for Instagram Marketing , or sign up for the free HubSpot Academy course below.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Your heart drops.

Email Marketing 122

Email Marketing Marketing Marketers Place 122

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The post Navigating social media marketing in an election year appeared first on Sprout Social. Will brands sit this one out?

Social Media Marketing 134

Social Media Marketing Gen Z Health Marketing 134

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Law 139

Law Pharmaceutical Marketing Marketers 139

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. "Non-social Non-social media sites" were also a fairly successful place for promotion, with 38% of people saying they clicked on ads in these locations.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. KFC’s UK chicken shortage (2018).

Communications 137

Communications Branding User-Generated Customer loyalty 137

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. — Twitter Verified (@verified) February 26, 2018. But marketers are still wondering, will Twitter open up public applications for verification again and if so, when?

Health 145

Health Fashion Branding Place 145

Marketing Insider Group

MAY 4, 2021

But for marketing material? The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. That’s why empathy in content marketing is critical for content to deliver everything you were promised. Marketing Charts.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hootsuite

JUNE 18, 2020

A post shared by Travis Curry (@radtrav) on Jul 30, 2018 at 1:22pm PDT. A post shared by Quinn Poer (@qpo) on Jun 7, 2018 at 5:45pm PDT. A thing I made w/ @carl.ostberg back in 2018. The post 10 Instagram Photo Editing Trends Every Marketer Should Know appeared first on Hootsuite Social Media Management. Get Started.

Food 145

Food Gen Z Fashion Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. Rather, they're great ways to gain some website design inspiration and see the cutting-edge marketing that's happening in the different corners of the web. Best Website Designs from 2018. Award: Site of the Day (4/3/2018), Awwwards. Best Website Designs to Inspire You in 2022. Image Source.

Place 145

Place Promotion Transform Product 145

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145