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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. What social media does Gen X use?

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Marketers know this, as seen in last month’s IAB data, which said 94% of advertisers were concerned tariffs would reduce their advertising budgets. Before today, predictions for U.S. over 2024 to between $5.42

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

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Inbox Nostalgia: What Marketing Emails Looked Like in 2005 vs Today

Vertical Response

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. We will also discuss the evolution of inboxes and marketing emails from 2005 to today.

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Lessons learned from martech wins

Martech

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. If that’s not marketing technology in action, I don’t know what is. I still think about it today. They argued that best practices can be lazy.

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Pinterest videos: A complete guide for 2025

Sprout Social

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thats exactly what luxury luggage brand BIS did to promote its limited-edition Wicked collection.

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