Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Yes Marketing’s Caldwell is seeing this shift in what their clients are asking for.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Hubspot Marketing

MARCH 11, 2019

internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. million products sold.

Shipping 138

Shipping Price Product Analytics 138

Content Marketing Institute

JUNE 6, 2018

Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”.

Transform 110

Transform Shoppers Entertainment Content Marketing 110

Hubspot Marketing

JANUARY 20, 2020

A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.".

Energy 133

Energy Health Millennials Marketing 133

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories. Ready to dive in? (If If you’re a Bufferoo, get your Buffer notebook out!)

Logistics 21

Logistics Energy Food Communications 21

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2018: Verified users in Google Search Console were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports. 2018: Google called it an “unintentional technical issue.”

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Rock Content

SEPTEMBER 19, 2018

A marketing technology stack showcases the tools and platforms that a company uses to make their marketing efforts work. Last fall, ion interactive (a ScribbleLive solution) created their own “Stackie” to be considered for the 2018 Stackie Awards at MarTech West.

Communications 40

Communications Digital Marketing Product Marketing Product 40

Martech

OCTOBER 4, 2021

Then they started getting picked off and integrated into broader marketing suites. Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The following year, DXP Acquia absorbed AgilOne.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” — Patricia Jaen (@patriciajaenv) July 31, 2018. Maybe you’re gearing up for a big marketing blitz, and need more copywriters.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. As a result, nonprofits have significantly less email production capacity, and send fewer broadcast and automated marketing emails than other organizations.

Email Marketing 69

Email Marketing Product Promotion Branding 69

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. Millennials in the U.S. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Buffer Marketing

AUGUST 4, 2022

So when thinking about who would be great to kick off Social Proof, Steph naturally came up as she’s been actively creating content for her personal brand since 2018. A startup must continue iterating, experimenting, and putting different versions of its product out there. No one knew who I was nor why I might be interesting.

Branding 111

Branding Product Promotion Place 111

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 47:30): Joe’s commentary No.

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Martech

JUNE 15, 2023

Indeed, Pega is proud that it anticipated generative AI — the in-house AI guru Dr. Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018. We spoke to Tara DeZao, Pega’s product marketing director for martech and adtech. They have a product catalog of 1500 products.

User-Generated 112

User-Generated Customer Journey CRM Shipping 112

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Content Marketing Institute

JANUARY 14, 2019

If your targeted content has worked well at the other stages (filling information needs, answering questions, building authority, building trust), and your product/service is strong, this stage is where it all pays off. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Thank-you gifts.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform 72

Transform Marketing Marketers Global Marketing 72

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Three years ago, the Cisco marketing team woke up to this real-life situation. Of course you wouldn’t.

CMO 89

CMO Management Product Content Marketing 89

Content Marketing Institute

AUGUST 19, 2018

Think about persona , content type, topics, industry, size of business, and how the content supports your line of business or products. A content map allows you to take the information you’ve learned and apply it proactively to your content marketing strategy. Evaluate content from all angles. Register today for Sept.

Direct Mail 97

Direct Mail SEO Promotion Marketing Strategy 97

Pam Didner

FEBRUARY 24, 2021

SaaS Tiger is the first conference of its kind in Israel, bringing together SaaS sales, marketing & product teams, founders & investors, vendors and thought leaders. OutBound is the biggest, baddest conference in the Sales Profession and the only conference focused exclusively on sales prospecting, pipeline, and productivity.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 in 2018 to 13.4 The most critical of these is a digital experience platform (DXP) with core DXP features. billion in 2021. for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40

Set Up

MARCH 29, 2022

Steele: Each job transition I made as technology continued to shape the behavior of humans helped me to expand my capabilities, navigate complex marketing problems, and find new creative outlets. My favorite pivotal moment was when I began being able to lead and direct my own video productions.

Law 52

Law Thought Leadership Marketing Marketers 52

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 144

Product User-Generated eCommerce Analytics 144

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Content Marketer.

PR 144

PR Non-Profit Marketing Marketers 144

Hubspot Marketing

APRIL 8, 2020

This visibility is something Andrew Mahon, a marketing fellow, noticed immediately when he started working at HubSpot. "In Directly across from me was my manager, VP of Product Marketing Meghan Keaney Anderson. More interested in project or product management than people management? You might also enjoy this blog post.

Management 145

Management Communications Product Promotion 145

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. For Bosko Milekic, co-founder and chief product officer at Optable, it’s better for independent advertising that there is an alternative to third-party cookies. Can it be that it was all so simple then?

Advertising 122

Advertising Advertisers Analytics Place 122

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. What do they already know about your product or service?

Whitepaper 105

Whitepaper eBook Promotion Communications 105