Hubspot Marketing

OCTOBER 2, 2018

I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. But anyone who’s got a website can and should dip their toes in these waters.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Hubspot Marketing

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Finding and analyzing media coverage and promoting that content through owned and paid media channels. Paid Media.

PR 145

PR Communications Inbound Marketing Management 145

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Read more: SEO vs. SEM: Whats the Difference? So you want to maximize their SEO potential. Organic search is free but takes time to build up.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Adobe Experience Cloud Blog

APRIL 17, 2019

Hiring for SEO related roles, in particular, has increased by over 40% in the last year. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs. SEO strategists and marketers have similar core competencies. About 75% of cross-functional teams fail. Impact on revenue.

SEO 134

SEO Thought Leadership Marketing Marketers 134

Neil Patel

NOVEMBER 25, 2020

Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Add Schema.

SEO 145

SEO Manufacturing Place Product 145

Hubspot Marketing

FEBRUARY 26, 2019

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. But how does YouTube SEO work? YouTube SEO Tips. YouTube SEO Tools. That last part -- video -- continues to be on the rise. Source: Google.

SEO 145

SEO Inbound Marketing Promotion Analytics 145

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Another Semrush tool, the SEO Writing Assistant , includes AI features to help you write online marketing content faster. It also checks the SEO potential of your work.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Content Marketing Institute

JANUARY 23, 2019

Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Optimize content promotion campaigns around message match. cents per click to promote content isn’t terrible per se. Click To Tweet.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 128

SEO Customer Acquisition Price Communications 128

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Infographics.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

SMA Marketing

NOVEMBER 3, 2022

Voice search optimization has become a vital part of local SEO. Best practices for Local SEO includes relevant citations that include accurate information about your business name, address, and phone number, otherwise known as your NAP. SEO Expert Brad ). This is an increase of almost 10% from 2018. Statistica ).

SEO 98

SEO Promotion User-Generated Advertising 98

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. To attract new customers, you also need to maintain a powerful SEO presence.

Marketing 145

Marketing Marketers SEO CRM 145

Search Engine Land

MAY 17, 2024

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. Everyone knows that SEO requires E-E-A-T. Amazon didn’t pay the AI models to mention them, and the latter didn’t arbitrarily decide to promote Amazon.

SEO 98

SEO Branding Manufacturing Place 98

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details. Learn to appreciate that SEO is like a giant poker game.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Marketing Insider Group

FEBRUARY 11, 2021

Adjusting SEO. Search engine optimization, or SEO for short, refers to how well your website and its pages rank in web searches made over search engines such as Google, Bing, and Yahoo. The better your SEO, the higher you’ll appear in searches, making you more visible to interested customers.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted pins are regular pins that companies have paid to promote. These pins appear in the home feed and search results and include a “Promoted” label. This helps with SEO.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. To ensure great local SEO, the details of your listings on every website and online directory need to match up. For instance, if your website lists your company’s new phone number, but Yelp lists your old one, this inconsistency could hurt your SEO. Check Out Yext. Speak at an Event.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. Does CityGrid From Citysearch “Answer” The Local SEO Problem?

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

JULY 8, 2022

However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits.

SEO 141

SEO Education Food Health 141

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2018 to $15.2

CMO 140

CMO Marketing Marketers SEO 140

Search Engine Land

JANUARY 26, 2023

Why it’s important for SEOs specifically. If you’re an SEO looking for ways to leverage AI in your everyday work, you don’t need to know how to build your own chatbot. ChatGPT obviously isn’t designed to specifically be either an SEO or a content tool (unlike tools like Jasper.ai, Copy.ai Why should SEOs care about ChatGPT?

SEO 93

SEO Non-Profit User-Generated Energy 93

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience. It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content.

Thought Leadership 113

Thought Leadership Finance SEO Promotion 113

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Neil Patel

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Adobe Experience Cloud Blog

JUNE 11, 2018

Here we’re looking at what you need to do to promote your ecommerce business and harness all the data available to you to help you succeed. No business in 2018 can get by without a strong web presence. Consider SEO. An essential part of your digital marketing strategy focuses on SEO. Know Your Customer.

eCommerce 134

eCommerce Thought Leadership Digital Marketing SEO 134

Scoop.it!

APRIL 13, 2023

In 2018, the platform concentrated on content quality and monetization. 4) Optimize Your Every Video for Better SEO and Engagement And now, for the most critical part: Given that YouTube is a search engine, you might want to think of an advanced SEO for your content to get views and win the audience.

Promotion 122

Promotion Analytics Entertainment SEO 122

Adobe Experience Cloud Blog

MARCH 14, 2018

As a woman who knows more about SEO , whiskey , and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. It pisses me off that we’re sitting here in the year 2018 and we’re still having that conversation.”— Gender does not determine skill level.

Transform 134

Transform Thought Leadership B2C Place 134

Hubspot Marketing

MARCH 28, 2022

For instance, Brian Dean is a thought leader in the SEO space. Plus, you can use social media to promote thought leadership content in an organic way without seeming too promotional. We can't say it enough, but being too promotional doesn't connect with your audience. Brian Dean is an SEO expert. More on him later.

Thought Leadership 132

Thought Leadership Content Marketing Finance Real Estate 132

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Adobe Experience Cloud Blog

APRIL 27, 2018

By removing the guesswork, more of your marketing budget can be optimized to create and promote relevant content that will attract the right audience and deliver the desired results. By 2018, 62% of enterprises are expected to be using AI technologies. Stay On Top Of Industry Changes With Smart Content. Conclusion.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Content Marketing Institute

DECEMBER 1, 2017

If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. Following the send-off episode on Dec. 11, PNR goes on hiatus. Click To Tweet.

Promotion 110

Promotion Analytics Content Marketing Communications 110

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Additionally, research from Moz confirms the importance of online reviews to SEO.

User-Generated 145

User-Generated Shoppers SEO Place 145

Rock Content

JANUARY 14, 2021

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. It is a set of SEO practices recommended by the search engine itself. As you can tell, SEO and customer success go together. Let’s look deeper into the subject.

SEO 95

SEO Copywriting User-Generated Energy 95

Content Marketing Institute

SEPTEMBER 19, 2018

Every content translator who came on board with us attended two internal workshops – basic SEO and advanced SEO – in one-on-one, in-person sessions. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. Promoting the article.

Promotion 110

Promotion SEO Global Marketing Content Marketing 110

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. It became especially critical after the August 2018 Google Medic update. What you want is related websites with established authority in your industry promoting your content.

Real Estate 116

Real Estate Law Health SEO 116

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2018: And when Google said “devices,” that included Android smartphones, tablets, TVs, headphones and Google Home smart speakers. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96