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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. They pride themselves on having an organic growth strategy, which gives users fantastic results that reflect their target market.

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20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. Retirees and students, on the whole, are generally not the target market. . Twitter reports around 330 million.

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. The best example is found in target marketing. One in particular is the consumer’s growing need for company transparency.

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How to use social media personas to boost brand engagement

Sprout Social

A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. Bundle up with the new America’s Diner Burger and treat… Posted by Denny's on Monday, October 1, 2018. The brand is clearly targeting different social media personas based on their platforms rather than taking a one-size-fits-all approach.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Conversations data: Marketing that makes a meaningful impact on the customer's experience requires effective analysis and interpretation of conversational data. Who Owns Customer Experience?

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