Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Posted by Headspace on Tuesday, November 26, 2019.

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Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

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Retail Gen Z Fashion Millennials 139

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

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Gen Z Millennials User-Generated eCommerce 144

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

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Gen Z Entertainment Marketing Marketers 145

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a Despite all this, Twitter’s Q3 2019 earnings disappointed investors with “product issues” on its adtech, and a bummer of a summer for the big events and launches that would normally drive its ad sales. General Twitter stats. adults in 2016 to 69% in 2019.

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Gen Z Marketing Marketers Entertainment 112

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Gen Z eCommerce Shoppers Millennials 145

Businesses Grow

SEPTEMBER 25, 2023

In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Still, the brand had to be relevant to earn the place! Only now matters. ” 2.

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Gen Z Transform Marketing Marketers 127

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut.

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Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social was launched in 2019 and has about 2 million users. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

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Gen Z Marketing Marketers Millennials 131

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

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Market Trends Gen Z Marketing Marketers 130

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. It is essentially placing the most appropriate ads within the right context. It will overcome Google’s future restriction of keyword targeting: Google plans to remove content identifiers and stop informing advertisers about the type of content their ads could be placed alongside.

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Gen Z Advertising Advertisers Millennials 81

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. However, in 2022, brands are still struggling to find their place on TikTok. Viral social media platforms: Where are they now?

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Gen Z Influencer Marketing Social Media Marketing Finance 130

Hootsuite

MARCH 4, 2020

The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Cue hearts breaking across the world.

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Gen Z Place Branding Education 145

Content Marketing Institute

JANUARY 22, 2019

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

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Gen Z Content Marketing Health Millennials 111

Hootsuite

DECEMBER 2, 2019

— Twitter Business (@TwitterBusiness) August 19, 2019. A post shared by Prada (@prada) on Nov 22, 2019 at 12:20am PST. A post shared by Erin Barrett (@sunwoven) on Apr 30, 2019 at 11:43am PDT. 2010 vs 2019 is cool, but what about 1910 vs 2019? — Heinz Ketchup (@HeinzKetchup_US) November 18, 2019.

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Food Gen Z Social Media Marketing Millennials 145

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. It’s a place where everyone has a shot. In October 2019, the brand dropped an originally produced hit “ Eyes, Lips, Face ,” in collaboration with a Grammy-award winning songwriter. The team behind e.l.f.

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Branding Gen Z Fashion Energy 145

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Instagram is all about sharing experiences with your followers, and brands can provide access to incredible places and events. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT.

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Gen Z Promotion Entertainment User-Generated 112

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. What you can learn: Many brands steer away from politicized topics, but ultimately, your employees and customers want you to make the world a better place. — DiGiorno (@DiGiorno) September 23, 2019. pic.twitter.com/BCyaNJfpaZ.

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Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers. Influence marketing works especially when targeting Gen Z buyers. Instagram Shopping.

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Gen Z User-Generated Shoppers Real Estate 130

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? In 2019, the platform boasted 660 billion minutes of watched content. Influencer marketing. Branded channel.

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Gen Z Food Influencer Marketing Marketing 124

Sprout Social

AUGUST 29, 2019

For the first time earlier this year, Twitter shared insight into its daily active users number, which at the time checked in at 126 million, and has since increased to 139 million monetizable daily active users in Q2 2019. In fact, Twitter is a great place to follow influencers and learn more about their recommendations as well.

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Gen Z Millennials Analytics Advertising 111

Hootsuite

MAY 2, 2022

General Instagram Reels statistics. Although first introduced in Brazil in 2019 under the name “Cenas,” Instagram Reels were launched to the world at large at the height of the first few months of the COVID-19 global pandemic to compete with TikTok’s exploding popularity. Instagram Reels will turn 2 years old in August 2022.

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Gen Z Social Media Marketing Digital Trends Fashion 142

Hubspot Marketing

DECEMBER 8, 2023

Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. 47% of all global purchases take place online. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. Google pay-per-click ads have the biggest ROI at 200%.

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Gen Z User-Generated eCommerce Finance 123

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. 7% of Gen Z users (18-25) plan to quit Facebook in 2023. of the world population. are females.

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Gen Z User-Generated Millennials Advertising 116

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Some of her highlights have tens of thousands of views on YouTube.

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Gen Z Customer Millennials Law 104

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. billion after its worldwide premiere in 2019.

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Gen Z Millennials Fashion Marketing 105

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

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Gen Z Advertising Advertisers Branding 83

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Put supervisory procedures in place. Thirteen years later, FINRA has quite a lot to say about social media.

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Gen Z Communications Education Millennials 120

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy. On each board, you could place images of trip activities that link to your website. Facebook has a whopping 1.59

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Shoppers Product Gen Z Promotion 143

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 growth in 2019. eMarketer predicts this minor increase from 27 minutes in 2019. — Instagram (@instagram) September 13, 2019.

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User-Generated Gen Z Marketing Marketers 112

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

JUNE 18, 2020

A post shared by Gillette Venus (@gillettevenus) on Dec 8, 2019 at 7:37am PST. A post shared by Vancouver Brand & Vintage (@folkfortune) on Oct 3, 2019 at 10:18am PDT. A post shared by euphoria (@euphoria) on Oct 30, 2019 at 7:46am PDT. View this post on Instagram. Things to appreciate: ? Stretch marks #MySkinMyWay.

Food 145

Food Gen Z Fashion Marketing 145

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Consider using other techniques to draw attention, such as presenting a relatable pain point, offering a value proposition, or placing viewers into an action-filled scene when the video starts playing.

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Gen Z Advertisers Advertising Energy 144

Sprout Social

JULY 12, 2019

Posted by Denny's on Monday, May 13, 2019. This allows Genius to carve its place as a well-connected empire that gives you one of the most unfiltered experiences available when trying to interpret a song, letting the artists use the platform as a means of getting in on some sweet viral fame. Posted by OREO on Tuesday, April 2, 2019.

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Customer Gen Z Manufacturing Energy 111

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. It brings back familiar characters and places from the original books and movies but also adds new twists and interesting elements all the time. The campaign also includes selfies and young people to attract Gen Z.

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Gen Z Fashion Millennials Food 114

Sprout Social

NOVEMBER 21, 2019

Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Who’s ranking for keywords related to your industry?

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Market Research Gen Z Price B2C 111

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? Tip : Pinterest is a good place to check, too. Source: Think With Google.

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Gen Z Marketing Marketers Analytics 145