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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Gen Z 118
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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Make It Work for Your B2B Organization.

Shoppers 145
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 8 of the most important influencer marketing trends in 2020. A post shared by James Charles (@jamescharles) on Apr 1, 2020 at 12:03pm PDT. Weekly (@whoweekly) March 27, 2020. — Who?

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Generally, Brands are meeting their customers where they are at, and investing in their own evolution and who they are to get there.

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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Liv, an AI chatbot, was developed in 2020 at the height of the COVID-19 pandemic to replace over-the-counter consultations customers previously had in department stores.

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To drive business forward, we need to see social differently

Sprout Social

Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. A brand that creates best-in-class products that solve customer problems in a unique way.

Transform 145
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Connect and convert with WhatsApp marketing software

Sprout Social

WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways.

Gen Z 70