Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

FEBRUARY 20, 2020

If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. The Global State of Digital 2020. GlobalWebIndex’s Social 2020. General social media statistics. General social media statistics. Source: Digital 2020. Source: Digital 2020.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. Expect a continued focus on quality over quantity, in 2020. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Twitter statistics, we have them. Twitter’s U.S. Source: eMarketer.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” By 2020, they’ll make up a staggering 40 percent of all consumers.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Neil Patel

SEPTEMBER 29, 2020

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. They generally work with small to medium-sized businesses and clearly to much success as they have remarkably positive ratings from customers ( 4.8 7 Sociallyin — Best For Community Management.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Hootsuite

JANUARY 15, 2020

44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 330 million monthly active users. 145 million monetizable daily active users. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JANUARY 30, 2025

In her role, Mason leads a team focused exclusively on social listening and community management. Sarah Thomas, CMO, Caudalie When Sarah Thomas began her career as the Social Media Manager at Caudalie Americas in 2020, it mightve seemed unimaginable that she would rise up the ranks to CMO in just four years.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Hootsuite

SEPTEMBER 9, 2020

With a Brand Account, you can also open and manage multiple YouTube channels. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If they are, it’s possible to block them in Google’s ad manager. Learn about your audience. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

JANUARY 16, 2020

Many will try, but few will actually manage to receive the sort of universal reach they’re looking for. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. This post What is viral marketing (and does it actually work in 2020)? Good question!

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 140

Retail Gen Z Fashion Millennials 140

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million in ad revenue in 2020. Instagram will reach 112.5

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. If a 78-year-old Senator can manage a Twitch account, chances are you can as well.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Education 145

Sprout Social

APRIL 13, 2020

— Kristy Dalton (@kristydalton22) March 26, 2020. As the Community Outreach Liaison Assistant for the Fairfax County Office of Emergency Management in Virginia, Morris is especially equipped to provide informed insights as COVID-19 triggers disaster responses. — Ashley Morris (@MissAshes92) April 1, 2020.

Communications 145

Communications Gen Z Law Food 145

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Download the free guide now.

Gen Z 145

Gen Z Place Branding Education 145

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Millennials 134

Martech

JANUARY 10, 2022

That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them. 58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. A major social experiment.

Gen Z 109

Gen Z Entertainment Management Transform 109

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Hot on the heels of Clubhouse, Twitter Spaces launched in November 2020. Reels launched in 2020 as Instagram’s answer to TikTok.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 89

Advertising Advertisers Gen Z Place 89

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 136

Social Media Marketing Gen Z Health Marketing 136

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista. Try Hootsuite.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. Gen Z: 14% of content creators 9.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hootsuite

JUNE 18, 2020

That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. Below, we’ve rounded up the top X styles for 2020! A post shared by REI (@rei) on Apr 28, 2020 at 9:40am PDT. In 2020, users prefer photos that look real. 10 top Instagram photo editing trends. “No

Food 145

Food Gen Z Fashion Marketing 145

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

APRIL 7, 2021

People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019). If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

APRIL 28, 2020

For example, if you’re tailoring your Tweets for a Gen Z audience, but the majority of your followers are actually 35-44, it’s time to mix up your messaging. — Lush North America (@lushcosmetics) April 17, 2020. — MoonPie (@MoonPie) March 9, 2020. — Stouffer’s (@stouffers) April 14, 2020.

Gen Z 145

Gen Z Entertainment Health Branding 145

Martech

MAY 10, 2022

Another road to trust comes out of how brands that sell products manage everything else. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. Read next: Gen Z metaverse users are more trusting and willing to spend. Take the 2022 MarTech Replacement Survey today!

Gen Z 98

Gen Z Customer Communications Marketing 98

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. For example, to increase awareness of the 2020 U.S.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124