Hubspot Marketing

JANUARY 27, 2025

Googles 90-second Loretta ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 Amazons 90-second Before Alexa ad from 2020 cost $16.8 million on its wildly popular Budweiser ads between 1967 and 2020. or 7 and 10 p.m., depending on your time zone were projected to hit $19.12

Advertisers 102

Advertisers Advertising Price Food 102

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. By 2020, it had grown to over 10%. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. At that time, Amazon only had 1% of the global advertising market.

Transform 128

Transform User-Generated CMO Marketing 128

Hubspot Marketing

JULY 26, 2024

Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., It can also be configured via Google Tag Manager. When using a CMP, Consent Mode is usually enabled by default.

Law 121

Law Analytics Advertisers Advertising 121

Jeff Bullas

FEBRUARY 1, 2023

billion in revenue in 2020. In 2020, Uber generated $14.1 Today, Airbnb has over 7 million listings in over 220 countries and territories, and it generated over $3 billion in revenue in 2020. billion in revenue in 2020. However, the company has managed to grow and keep a steady revenue. million active sellers.

Food 278

Food User-Generated Shoppers Retail 278

Jeff Bullas

MARCH 12, 2023

Once you have set it up, a team of experts will manage their specialist TikTok bots to grow your account for you, all you have to do is know your target market and pass this information onto your dedicated account manager and they’ll do the rest. You have the ability to manage the account and the onus is on you for keeping it secure.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Martech

MAY 8, 2025

The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received. We finally got somewhere when I convinced them to put a store manager on the digital team and send a web merchandiser to work Saturdays in a busy store for a month.

Transform 100

Transform CMO Retail Customer Journey 100

Martech

JUNE 6, 2022

Let’s say I worked for CompanyX in 2020, and my email address at that time was gkrehbiel@companyx.com. Now — assuming I used my home address, which stayed the same from 2020 to 2022 — you have the possibility of merging my CompanyX record with my CompanyA record. Now you can target me on the web as a webinar attendee.

Whitepaper 135

Whitepaper Management Customer Digital Marketing 135

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy.

Law 129

Law User-Generated Email Marketing Education 129

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Click Show Advanced Settings to expand and manage other video settings. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar.

Entertainment 122

Entertainment Place Analytics Management 122

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 117

Retail Advertisers Advertising Price 117

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

Price 112

Price Management Brand Management Communications 112

Hootsuite

NOVEMBER 28, 2024

Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. Be patient (and realistic) A repeat and necessary social media management reminder from D’Loraine: “Don’t be discouraged if you don’t see results right away.” 8 foolproof tips from Pinterest marketing experts Get ready to take notes.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

OCTOBER 1, 2022

Employee recommendations show that a stakeholder respects the opinions of the people they manage. Example 1: Why we like this LinkedIn recommendation : This recommendation shows how the relationship between employee and manager evolved over time. Work relationships that shift from peer to manager can be tough.

Copywriting 139

Copywriting Management Communications Education 139

SMEI

JANUARY 25, 2023

Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 276

Education Energy Non-Profit Marketing 276

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Having the right processes will help you manage compliance as guidelines shift. There is also the risk of consumer backlash.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Instagram is the fastest growing social media platform , YouTube remains the most used across all ages, and Facebook has the most users.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Email Marketing 133

Email Marketing Food Marketing Marketers 133

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Buffer Marketing

SEPTEMBER 26, 2023

Why I decided to build a personal brand 2020 was an eventful year for everyone for obvious reasons, but it literally changed the course of my life. Here are five ways I’m managing my anxiety on this journey. The social anxiety never goes away, but it can be managed Confession: I was anxious writing this piece.

Management 127

Management Branding Copywriting Content Marketing 127

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

SMEI

JANUARY 24, 2023

Burger King: In 2020, Burger King stirred up controversy with its “Feel Your Way” ad campaign. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Search Engine Land

AUGUST 28, 2024

Wenku is being transformed into a smarter, more intuitive document creation tool, much like Copilot, making it easier for users to create and manage content. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements). Another key product in Baidu’s portfolio is Wenku.

SEO 93

SEO Transform Automobile Real Estate 93

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. For example, I casually shared my love for Melio in a video about how I manage partnerships (notice that I used that video reply feature too!)   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 108

Branding Thought Leadership Health Management 108

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. And yet, there is also balance.

B2C 75

B2C CRM Marketing Automation Platform Management 75

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. But who manages those consultants? What features have you deprecated in the past three years and how did you manage that transition for customers? Some companies pivoted fast.

CMO 69

CMO Retail Manufacturing Price 69

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. In 2020, ad fraud cost businesses $35-40 billion. Comment management. Save time managing your social media presence with Hootsuite. Why does brand safety matter? Why is this bad?

Management 114

Management Branding Advertisers Advertising 114

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. more follower growth Businesses that manage to post weekly see a significant boost in their follower growth.

User-Generated 117

User-Generated Education Real Estate Transform 117

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. And if you're not sure about investing in community marketing, keep in mind your competitors likely will.

Social Media Marketing 80

Social Media Marketing User-Generated Influencer Marketing Customer Journey 80

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. billion in 2020 , from $714 million in 201.9

PR 142

PR Influencer Marketing Marketing Marketers 142

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. What gets measured gets managed, so make sure you have the proper tracking systems in place before you even go live with your landing pages. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns. To support the launch of their new Predator boots in 2020, Adidas created a WhatsApp hotline number.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. It’s important to stay organized and manage your time effectively in order to stay productive and meet your deadlines.

Transform 243

Transform Health Law Food 243

Buffer Marketing

NOVEMBER 12, 2024

“Back in 2020, I was just showing the behind-the-scenes setup of filming a YouTube video, or how I ended up landing a brand deal." ” As that content garnered attention, brands started to take notice, and she started booking brand partnerships.

Branding 106

Branding Health Product Management 106

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage.

Thought Leadership 174

Thought Leadership Advertisers Advertising CRM 174

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success.

Transform 61

Transform CRM Product Customer 61

Martech

OCTOBER 1, 2024

Enhanced capabilities to manage collaborative experimentation. The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021. Collaboration. Why we care. Processing.

User-Generated 62

User-Generated Analytics Management Product 62

Adobe Experience Cloud Blog

AUGUST 6, 2020

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. But we can be sure of a handful of lessons that we’ve learned since early 2020. Because they had to. Leverage real-time customer insights. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Thought Leadership 174