Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 120

eCommerce Transform CRM Price 120

Martech

MAY 8, 2025

The store manager calls me raging about “garbage data” because customers are showing up with online orders that look nothing like what they received. We finally got somewhere when I convinced them to put a store manager on the digital team and send a web merchandiser to work Saturdays in a busy store for a month.

Transform 108

Transform CMO Retail Customer Journey 108

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. By 2020, it had grown to over 10%. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. At that time, Amazon only had 1% of the global advertising market.

Transform 130

Transform User-Generated CMO Marketing 130

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. Managers, meanwhile, lead teams that span across these categories. While rarely titled Stack Optimizer , these responsibilities often fall to Marketing Technology Enablement Managers or similar roles.

Health 64

Health Management Product Customer 64

Hootsuite

NOVEMBER 28, 2024

Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. Be patient (and realistic) A repeat and necessary social media management reminder from D’Loraine: “Don’t be discouraged if you don’t see results right away.” 8 foolproof tips from Pinterest marketing experts Get ready to take notes.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Chief Martec

JANUARY 2, 2025

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. Most acquired a CDP or built CDP-like capabilities by the 2020’s. Manageable? This gave CDPs an iPaaS-like opening, and they stampeded through it.

Fashion 129

Fashion Transform CRM Product 129

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy.

Law 131

Law User-Generated Email Marketing Education 131

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Email Marketing 135

Email Marketing Food Marketing Marketers 135

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. What didn’t: It couldn’t manage the nuances across tools. Your AI agents need those leaders as their managers. An example of the GPT workflow diagram with Clay + Slack integration: Example for illustration only.

Customer 112

Customer Thought Leadership Native Marketing CRM 112

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 117

Gen Z Analytics Fashion Management 117

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Having the right processes will help you manage compliance as guidelines shift. There is also the risk of consumer backlash.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 120

Retail Advertising Advertisers Price 120

Martech

JULY 7, 2025

Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. Categorizing survey responses: From chaos to ‘Top 6 answers on the board!’ But it also meant hours spent manually categorizing open-ended survey responses. Not even close.

Copywriting 119

Copywriting Thought Leadership Marketing Marketers 119

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. And if you're not sure about investing in community marketing, keep in mind your competitors likely will.

Social Media Marketing 100

Social Media Marketing User-Generated Influencer Marketing Customer Journey 100

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Click Show Advanced Settings to expand and manage other video settings. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar.

Entertainment 120

Entertainment Place Analytics Management 120

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. These skills also make you WAY more valuable to your managers or clients. I’ll also share how to make information gain part of your content workflow. The punchline?

SEO 103

SEO Finance User-Generated Food 103

Buffer Marketing

NOVEMBER 12, 2024

“Back in 2020, I was just showing the behind-the-scenes setup of filming a YouTube video, or how I ended up landing a brand deal." ” As that content garnered attention, brands started to take notice, and she started booking brand partnerships.

Branding 108

Branding Health Product Management 108

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. But who manages those consultants? What features have you deprecated in the past three years and how did you manage that transition for customers? Some companies pivoted fast.

CMO 71

CMO Retail Manufacturing Price 71

Duct Tape Marketing

DECEMBER 18, 2024

think 2025 is going to make 2020, the change of 2024 pale in comparison. we need to hire a marketing manager. We're going to explore an issue that I probably will be selling. solutions more directly for, but I want to get, I want to dive into what I think is at the crux of where we're going. There's a lot. I'm hearing from agencies.

CMO 69

CMO Marketing Marketers Transform 69

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Instagram is the fastest growing social media platform , YouTube remains the most used across all ages, and Facebook has the most users.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. What gets measured gets managed, so make sure you have the proper tracking systems in place before you even go live with your landing pages. March 14, 2024. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

APRIL 21, 2025

Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better. In 2020, WPF had grown large enough that Dr. Moore and Rozmyn saw an opportunity to move beyond Facebook.

Branding 101

Branding Finance Fashion Health 101

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. more follower growth Businesses that manage to post weekly see a significant boost in their follower growth.

User-Generated 114

User-Generated Education Real Estate Transform 114

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success.

Transform 63

Transform CRM Product Customer 63

Hubspot Marketing

JUNE 10, 2025

But after managing dozens of campaigns and cleaning up more than a few formatting issues, I’ve learned it plays a much bigger role in performance than I expected. Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness. If the content were strong, the image would carry it, right?

Real Estate 105

Real Estate Place Branding Management 105

Whos Mailing What

JUNE 13, 2025

With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant. Author Bio : Emily Johnson is a marketing manager with 10+ years of experience in the execution of marketing strategies and AI-driven-automation. All Rights Reserved.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Hootsuite

JANUARY 17, 2025

Get started The post Social media advocacy: How to promote a cause in 2025 appeared first on Social Media Marketing & Management Dashboard. 4/ The conversation on race, pulse oximetry, and differential oxygen assessment was especially amplified by a @NEJM piece in Dec. link] — Utibe R.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

Price 114

Price Management Brand Management Communications 114

SocialPilot

JANUARY 19, 2025

Whether you’re a small local business or a large enterprise, managing your online reputation is crucial for success in today’s digital age. We’ve got the online customer review data and insights you need to understand the landscape, monitor your brand mentions, and effectively manage your online reputation.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Sprout Social

JULY 18, 2025

For example, a 2020 study found that weather elements like temperature, cloud cover and precipitation have a significant impact on consumers’ moods and, therefore, their shopping patterns. With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team.

Retail 76

Retail Food Social Media Marketing Key Performance Indicator 76

Hubspot Marketing

APRIL 22, 2025

B2B Email Marketing Tips from the Experts Ive managed email marketing at a startup, a financial services company, and a university. Lifecycle & Email Marketing Manager for Apptio. So as an email marketing manager, getting to the point is very important. List management is the boring part. Who is Lenny, you ask?

Email Marketing 69

Email Marketing Copywriting Marketing Marketers 69

Set Up

NOVEMBER 26, 2024

This tactic, although questionable, is beneficial since it helps manage inventory and avoid last-minute rushes, creating satisfied and returning customers. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform 59

Transform Retail Shoppers Price 59

Litmus

JUNE 17, 2025

Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love. Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. “ We need to talk about personalization.

Branding 87

Branding CRM Email Marketing Analytics 87

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. In 2020, I quit my job and went full-time on Skiplevel, which I had been working on the side. Her solution?

Energy 62

Energy Education Communications Management 62

Jeff Bullas

JULY 18, 2025

(Source: Reuters) Microsoft plans to invest ≈$80 billion in AI-ready datacenters during FY 2025 alone —more cap-ex in a year than it spent on all cloud infrastructure from 2016-2020 combined. It emerged after World War II, heavily influenced by American quality-management experts like W. Avoid the “shiny toy” syndrome.

Transform 173

Transform Food Management Product 173

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns. To support the launch of their new Predator boots in 2020, Adidas created a WhatsApp hotline number.

Gen Z 69

Gen Z Marketing Marketers Communications 69