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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products.

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How to manage SEO campaigns during economic downturns

Search Engine Land

It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. prior to 2020. When consumers return to post-downturn spending levels (or establish new market norms), you want to ensure you’re prominent and visible in the vertical. will increase by approximately 10%.

SEO
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The future is niche: a brand guide to popular niche communities

Sprout Social

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. In 2020, WPF had grown large enough that Dr. Moore and Rozmyn saw an opportunity to move beyond Facebook.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Charging into a new market Canva’s recent introduction of Work Kits and native adtech apps is the latest step in serving enterprises.

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How to Build a Social Media Marketing Funnel that Converts?

SocialPilot

In 2020, when DreamsChallenge was trending on TikTok, a TikToker went viral by making a skateboarding video while drinking Ocean Spray cranberry juice and lipsyncing to Fleetwood Macs Dreamer song. Something we're not ready for: The cost to get a customer through sales and marketing is up: 108.9%! And it's going to get worse.

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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Companies continue to approach the development of new marketing capabilities by building them on their own—57.9% 9 – Marketing Jobs. 1 – Growth Strategies.

CMO
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25 Best B2B Marketing Conferences 2020

Pam Didner

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. . The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange.