Litmus

NOVEMBER 4, 2020

The process was tedious as there were a lot of specifics and new technology that was involved in setting this campaign up. The post The 2020 Email First Excellence Award: An Interview with Shazad Beharry appeared first on Litmus. A third party marketing group for campaign promotion across channels/partners.

Telemarketing 111

Telemarketing Law User-Generated Price 111

Neil Patel

SEPTEMBER 10, 2019

Google is constantly changing and with the new technology that’s available to you, there is still a lot of room to do well. The post 7 Advanced SEO Strategies I’m Trying to Implement Before 2020 appeared first on Neil Patel. Companies these days aren’t just based in the US or UK or China… they are all going global.

SEO 111

SEO Affiliate Marketing Health New Technology 111

The CMO Survey

AUGUST 28, 2019

Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing Although 73.5% in August 2018.

CMO 130

CMO New Technology B2C Analytics 130

Bannerflow

APRIL 27, 2020

In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. As we’ve found out in 2020, the world around us can change rapidly.

Advertising 89

Advertising Advertisers Gen Z Place 89

Martech

OCTOBER 17, 2022

average increase since 2020. As a result, B2B marketers have been investing in new technology which creates customizable content and messaging and delivers it via the person’s preferred channels. . By 2024 the spend is expected to hit $8.5 billion, up from this year’s $6.5 via Insider Intelligence. Why we care.

B2C 117

B2C New Technology Customer Marketers 117

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%

Real Estate 120

Real Estate CMO New Technology Analytics 120

Martech

JANUARY 13, 2022

In 2020, during the first and second waves of Covid-19, ARHT Media gained visibility in their application of holograms for NBA broadcasts on ESPN. The technology has also been used for NCAA Final Four hoops, and for the 2020 NCAA Championship Football Game. “It Consumer and retail activations.

Event Marketing 128

Event Marketing Logistics Retail Marketers 128

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Therefore, it is critical to get your end-users engaged and using new technologies early and often. according to LinkedIn’s 2020 Emerging Jobs Report.

User-Generated 107

User-Generated New Technology Succession Management Communications 107

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Martech

APRIL 8, 2022

You’re likely a “modernizer” if you have waited anxiously for Brinker to release his annual Martech Landscape ( last released in 2020 ; he recently announced the latest would be released next month). We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

Transform 124

Transform New Technology Direct Mail Marketers 124

Sprout Social

APRIL 21, 2025

Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society. Redditors in the tech niche spaces tend to be passionate early adopters of new technology and tools, making these subreddits a useful place to listen for product feedback.

Branding 104

Branding Finance Fashion Health 104

Martech

FEBRUARY 18, 2022

Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again. Brand success became more dependent on leads, which eventually led to a stark division between sales and marketing teams. Processing.Please wait.

Transform 132

Transform Marketers Marketing New Technology 132

Litmus

OCTOBER 30, 2020

The biggest news from AMP Fest 2020 was upcoming support from more industry heavyweights like Verizon Media and Salesforce. Traditional interactive emails—powered by HTML and CSS—work in a lot of different email clients and provide an opportunity to create more engaging experiences without adding a new technology into the mix.

New Technology 124

New Technology Email Marketing Place Product 124

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Soon enough, new technologies are going to emerge.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. The underutilization of martech has unintended consequences.

Marketers 122

Marketers Marketing Communications New Technology 122

Martech

JUNE 28, 2022

Organizations are still re-training team members to handle new technology rather than bringing on new hires. Businesses are still switching from homegrown to commercial technologies. And that includes mission-critical solutions like marketing automation and CRM. A deep dive.

CRM 97

CRM Marketers Marketing New Technology 97

Martech

OCTOBER 6, 2022

When an organization is deciding on a new technology to implement, they can’t help but think about larger economic challenges. In times of recession, or at the height of the pandemic in 2020, companies should embrace their most loyal customers. Don’t forget about your customers.

Customer 107

Customer Customer Journey New Technology Product Marketing 107

Martech

AUGUST 28, 2023

That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 of their marketing budget on technology, says Gartner. billion in 2023, per Statista. Organizations are spending 25.4%

CMO 98

CMO Marketers Marketing New Technology 98

Bannerflow

FEBRUARY 17, 2021

By their very definition, financial technology organisations are built on innovation, with the aim of both enhancing and disrupting the financial services industry. 2020’s numbers continued this trajectory, with adjust reporting that investment apps experienced an 88% growth from January to November during the year.

Transform 104

Transform Finance New Technology Industry Insights 104

Bannerflow

APRIL 27, 2020

In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. As we’ve found out in 2020, the world around us can change rapidly.

Advertising 52

Advertising Advertisers Gen Z Place 52

Marketing Insider Group

JANUARY 16, 2020

There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. A classic “set it and forget it” approach.

Digital Marketing 94

Digital Marketing Marketing Mix Marketers Marketing 94

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts. The future is bright for MOPs!

Transform 122

Transform CMO Marketing Automation Platform Marketers 122

Hubspot Marketing

JUNE 6, 2023

Twitter Image Cropping A viral tweet in 2020 showed that Twitter’s algorithm favored White faces over Black ones when cropping pictures. Being transparent: Transparency is always important, especially with new technologies. It's very possible to use AI responsibly.

User-Generated 124

User-Generated New Technology Place Product 124

Sprout Social

JANUARY 25, 2023

Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020? Any new laws that might be passed? Are there any new social trends that might make your business appetizing? Any new technology (i.e. Politically, have any laws been passed that could impact your business?

Branding 143

Branding Real Estate Law Finance 143

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.

Branding 136

Branding Retail User-Generated eCommerce 136

Search Engine Land

APRIL 20, 2023

The new technology will be integrated into Performance Max, a program offered by Google since 2020 that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation. Google confirmed it is working on a test that integrated AI into its Ads interface.

User-Generated 92

User-Generated Advertising Advertisers New Technology 92

Hubspot Marketing

MARCH 22, 2018

Ultimately, these added benefits are worth the initial investment in new technology. It’s estimated that image and voice search will make up 50% of all searches by 2020. These products are true-to-scale, so you can see whether the product will fit and how it’ll look in your space. Automation and Chatbots for Online Ordering.

eCommerce 145

eCommerce Millennials Shipping Price 145

Martech

JUNE 6, 2024

Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). “ Enter the cloud data warehouse AWS, Google Big Query, Snowflake; the cloud data warehouse (CDW) is not a new technology. .

New Technology 116

New Technology Advertising Advertisers Analytics 116

SmartBrief - Marketing

JANUARY 30, 2024

Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way. Provinces of the Philippines only have about 50% penetration, for instance, missing a 2020 deadline. As of December 2023 , ATSC 3.0

Energy 98

Energy Manufacturing New Technology Communications 98

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Why we care. Read more here.

Transform 117

Transform CMO Advertising Advertisers 117

Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketers Marketing 135

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond?

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 130

Retail Shipping eCommerce Law 130

Hootsuite

APRIL 11, 2022

After experiencing growth in 2020, they needed to quickly scale up their customer service response times. Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% Provide customer service 24/7.

Retail 114

Retail Customer eCommerce Shipping 114

Neil Patel

NOVEMBER 19, 2020

Plus, with augmented intelligence, we can take advantage of new technologies while also continuing to use human talent. According to WorkMarket’s 2020 In(Sight) Report , over half of employees think they could save 240 hours every year through automation. But the best thing about augmented intelligence?

Digital Marketing 145

Digital Marketing Marketers Marketing Health 145