Martech

JULY 29, 2024

Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

Transform 140

Transform Branding CMO Education 140

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 110

Retail Advertising Advertisers Price 110

SMEI

JANUARY 25, 2023

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 276

Education Energy Non-Profit Marketing 276

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145

Product Transform Fashion Retail 145

Hootsuite

JULY 21, 2022

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases). Total COGS: Cost of goods sold.

Promotion 126

Promotion Finance Analytics User-Generated 126

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, AI might suggest that a product discount will drive higher conversions. However, its up to the marketing team to determine how to position and promote that offer. The data explosion and its challenges The amount of data created globally is staggering.

Transform 103

Transform CRM Analytics eCommerce 103

Jeff Bullas

MARCH 12, 2023

TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Ektor If you have the time to use a TikTok bot that will reflect exactly the data you input, Ektor may well be the product for you. Try Useviral now #2. Try Tok Growth Here. #7.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. Use AI to power product recommendations and tailored promotions.

Shoppers 70

Shoppers Retail Price Promotion 70

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. Its cross-promotion features make it a great choice for creators looking to boost engagement.

Thought Leadership 107

Thought Leadership Fashion Energy Food 107

Scoop.it!

SEPTEMBER 22, 2022

Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands. It’s not all about making users buy your product or services right after they land on your profile. It’s not all about making users buy your product or services right after they land on your profile.

Promotion 116

Promotion Content Marketing User-Generated Marketing 116

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. ” This may mean one or 10 Sitecore products in the DX stack, but connections to as many as other third-party vendor products as needed.

Product 115

Product Management Customer Promotion 115

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

illumin

JANUARY 9, 2025

This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. because of ill-intent from competing companies, then you have a mandate to answer with effective marketing and products. Between 2020 and 2022, it increased from $4.6 What is wellness? How big is the wellness industry?

Health 59

Health Promotion Advertising Advertisers 59

Sprout Social

AUGUST 10, 2022

With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. — Jason Schreier (@jasonschreier) December 18, 2020. million in 2020.

PR 143

PR Influencer Marketing Marketing Marketers 143

Hubspot Marketing

OCTOBER 1, 2022

For Example: This rare mix of productivity and ambition sets a great example for the rest of the team. By inheriting tasks like campaign analytics and email A/B testing — both of which extend beyond the scope of our team — she's made our department much more agile and set me up for promotion last month. Great for team morale?

Copywriting 137

Copywriting Management Communications Education 137

Search Engine Land

AUGUST 12, 2024

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Ad platforms heavily promote them and don’t require as much manual intervention. For single service or product-focused accounts, choose a part of the market where some fluctuation is acceptable.

Non-Profit 94

Non-Profit Digital Marketing Branding Communications 94

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 112

Branding Finance Fashion Health 112

Martech

JULY 14, 2022

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

Shoppers 129

Shoppers Retail Price Promotion 129

Hubspot Marketing

APRIL 21, 2025

As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences. When TikTok surged in popularity in 2020, many brands were scrambling to find their audience on the app despite it having already been around for two years. Don't believe me?

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. Who was the artist of the summer in 2020? In 2020, 96.5 After nine rounds of voting, former One Direction member Louis Tomlinson was crowned the 2020 #ArtistOfTheSummer. What day is leg day? .

Health 145

Health Manufacturing Promotion Social Media Marketing 145

Sprout Social

APRIL 6, 2021

A lead refers to any information that you can use to identify someone interested in your products or service. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. — Forrester (@forrester) November 29, 2020. — IBM (@IBM) November 8, 2020. Let’s take a look.

Whitepaper 145

Whitepaper B2C Promotion Advertising 145

SocialPilot

FEBRUARY 3, 2025

This is vital, especially for the audience who are researching and are not familiar with your product or services. Why Creating Awareness Is Important: Conversion is impossible when your potential customer is unaware of your brand and product. Its all about grabbing attention and introducing your business as a solution to a problem.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Sprout Social

DECEMBER 14, 2020

In short, 2020 was a year most of us would like to forget. But for all the ups and downs it brought, 2020 was also a (albeit, at times, stressful) growth opportunity for social media leaders. — Twitter (@Twitter) April 7, 2020. But as we saw with 2020, sometimes it’s better to just go with the flow.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. According to the 2020 Sprout Social Index™ , the top three reason consumers follow brands on social are to: Learn about new products or services.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketing Marketers 145

Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. That’s good news for the industry following a rocky 2020. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

JULY 22, 2021

Promoted Accounts and Follower Ads. This allows you to promote an entire Twitter account, as opposed to a specific Tweet. Promoted Tweets. These are regular Tweets that are promoted through paid advertising to reach a bigger audience. Promoted Trends. — Gopuff (@gopuff) June 4, 2020. Always just $1.95.

Advertising 145

Advertising Advertisers Promotion Branding 145

Sprout Social

AUGUST 30, 2021

Sending a last-minute request to “just post this” boxes social marketers in and may limit how they can promote a campaign. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. HeatherBadenoch) December 9, 2020.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hootsuite

JANUARY 25, 2021

— Nick (@AtNickMartin) December 4, 2020. Between October 2020 and January 2021, the 15-week period we measured, Hootsuite’s account published 568 tweets. Within this timeframe, a number of Hootsuite’s tweets were promoted into paid ads. If Taylor Swift could share her productivity tips, that'd be great.

Social Media Marketing 145

Social Media Marketing Fashion Health Analytics 145

Sprout Social

MAY 12, 2025

Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services. million people), per the report, said that they had bought a product or service recommended on TikTok at least once a month during FY23.

Gen Z 71

Gen Z Transform Fashion Food 71

Martech

MAY 13, 2025

Today, it’s 2020 all over again, but with tariffs. Customers don’t like sudden changes or being caught unaware by price hikes or sold-out products. Well-timed and carefully produced email messages not just promotional announcements can keep them in the loop and prepared for change. Some were spectacular.

Customer loyalty 76

Customer loyalty Customer Price Retail 76

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Some products whose sales had previously chugged along reliably but unremarkably suddenly became hot sellers and prime candidates for email campaigns.

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. Become an Influencer and Get Paid to Advertise Products.

Food 145

Food Promotion Fashion User-Generated 145

Hubspot Marketing

JANUARY 25, 2021

INBOUND 2020 hosted sessions entirely online and attracted thousands of attendees around the world. Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices. Trade Shows and Expositions. Both events typically last no more than one day.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145