Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream.

Branding 113

Branding Finance Fashion Health 113

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. prior to 2020. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” will increase by approximately 10%.

SEO 108

SEO Management Price Thought Leadership 108

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. For several years, I’ve been covering Yandex, Baidu and other search engines worldwide as they develop their search products with and without AI.

SEO 93

SEO Transform Automobile Real Estate 93

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

APRIL 21, 2025

They're the new generation of celebrities but are more relatable and accessible than their predecessors. Finally, 24% say it incentivizes user-generated content. Marketers behind the language-learning app achieve this by participating in viral trends while incorporating user-generated-content and inside jokes among its users.

Social Media Marketing 82

Social Media Marketing User-Generated Influencer Marketing Customer Journey 82

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 100

SEO Finance User-Generated Food 100

Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. That’s good news for the industry following a rocky 2020. Christiane highlighted the importance of engaging mobile users, as more customers browse on their devices.

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 73

Gen Z Transform Fashion Food 73

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. In 2020, overall video creation grew by 135% , and 60% of those business videos were user-generated. Follow the 60/40 rule for pre-production. Battery backups.

Product 135

Product Logistics Manufacturing Fashion 135

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Rock Content

JUNE 29, 2023

With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal. And, with any luck, become the object of desire for active users of what is currently the most popular app around.

Product 98

Product Branding User-Generated CMO 98

Sprout Social

AUGUST 30, 2021

Generate qualified leads. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. HeatherBadenoch) December 9, 2020. The benefits of multichannel marketing are clear. Reach prospects and returning customers.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc. Edge Delivery.

User-Generated 62

User-Generated Analytics Management Product 62

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. This is vital, especially for the audience who are researching and are not familiar with your product or services. Create sponsored content or co-branded giveaways showcasing your products with their unique voice for relatability.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. More User-Generated Content (UGC). Consumers generally love UGC. Another benefit? Not sure what I mean?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

MARCH 29, 2021

billion monthly active users. The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Product shots of the lingerie the women wore were interspersed between the messages of empowerment and body positivity, so customers could easily shop the looks.

User-Generated 145

User-Generated Management Branding Advertising 145

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 140

Customer Gen Z User-Generated Health 140

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. They clearly outline how their product solves a problem for moms. In the last six months of 2020, 25% of Americans ages 18 to 34 made a purchase via social media. Social media platforms gained 490 million users in 2020 alone. That’s a 13.2%

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? merchants only, was mirrored worldwide later in 2020. merchants only, was mirrored worldwide later in 2020.

Product 90

Product Shoppers Retail Shipping 90

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Sprout Social

OCTOBER 12, 2020

useFluent) May 17, 2020. In addition to showcasing your brand’s personality, consider focusing on: User-generated content. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020. . — Fluent ??

Thought Leadership 145

Thought Leadership User-Generated Education Branding 145

Martech

MARCH 15, 2022

It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. At one time, marketing reports were, “Look at the number of site visitors the campaign generated!” Essentially, a basic user flow. Long before the first web banner ad appeared (Oct.

Analytics 136

Analytics User-Generated Transform Customer Journey 136

Hubspot Marketing

OCTOBER 10, 2020

Instagram turns 10 in 2020. In 2020, the app has grown larger than expected, with 500 million daily users. If you take the time to review your best performing content, i.e., posts with the most likes, shares, saves, and comments, you’ll get a feel for what your users want to see. Social Authority.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. — David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. Source: [link].

Content Marketing 145

Content Marketing Food User-Generated Marketing 145

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. In 2020, 26.4% internet users blocked ads. An eye-tracking study revealed most users dismiss ads online. Content marketing costs 62% less than traditional marketing and generates three times more leads.

Advertisers 145

Advertisers Advertising Content Marketing User-Generated 145

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Brands with a lot of visual content can make great use of Instagram’s layout and Stories to link to in-app product pages.

Gen Z 139

Gen Z eCommerce Transform User-Generated 139

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. Salesforce.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hubspot Marketing

MARCH 22, 2021

As HubSpot's Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it's the reason why we don't buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly rare in our industry. We're different.

CRM 145

CRM Customer User-Generated Product 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145