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Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. But we can be sure of a handful of lessons that we’ve learned since early 2020. Nurture human connection as an essential aspect of your digital transformation.

Transform 174
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How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall

Sprout Social

For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming.

Transform 145
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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140
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When transformation becomes permanent change: Friday’s Daily Brief

Martech

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? Marketing Automation (24%) and Email Distribution (23%) heads the list. Why we care.

Transform 133
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Salesforce unveils integrated ecommerce storefronts

Martech

During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Some small business sectors have always reached into the digital space. That genie is out of the bottle.

eCommerce 117
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How are digital agencies helping marketers transform in 2022?

Martech

Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation. The change from 2020 to 2021 is telling. From the same survey, for instance, 43% of respondents said website design and development was a top service provided by their agency in 2020.

Transform 120
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Integration isn’t a martech problem, it’s an organizational one

Martech

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 102