Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok advertising First things first: Using the ads manager requires you to have a TikTok business account.

SEO 112

SEO User-Generated Real Estate Promotion 112

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Many marketers have helped clients work through the challenges 2020 posed and flourish – so there’s a real feeling that 2021 can be prosperous in the digital marketing arena.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Sprout Social

JANUARY 27, 2025

The Sprout Social Index 2021, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media. When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 107

Branding Finance Fashion Health 107

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. And it’s big business.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. An Android version followed in May 2021. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. In October 2021, Spaces opened up to all users , regardless of audience size.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. TikTok and other short-form video platforms will become increasingly popular for advertisers. billion in 2021.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

OCTOBER 27, 2023

Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In conclusion: influencers, well, influence.

Food 145

Food Fashion Influencer Marketing Branding 145

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies.

B2C 132

B2C Market Trends Marketing Marketers 132

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. AVON, Conn., Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.

Health 130

Health PR Analytics Influencer Marketing 130

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. How to build a word of mouth marketing strategy: 8 tactics and examples.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2 In 2022, the platform brought in $9.9

Customer Acquisition 129

Customer Acquisition Influencer Marketing Advertising Advertisers 129

Sprout Social

OCTOBER 18, 2021

This is not completely surprising as consumers are more media savvy and understand how marketing and advertising works. Your average customer knows when they’re being marketed to. — The Voice of Marketing (@LeboLion_SA) September 15, 2021. brycent_) September 14, 2021. The bottom line?

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. One would think that a more popular influencer would have more consistent engagement compared to their smaller counterparts.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 126

Retail Customer Customer Journey Promotion 126

Sprout Social

OCTOBER 21, 2021

Advertising spots or sponsored articles are media coverage that your brand pays for and controls. — Red Bull (@redbull) September 29, 2021. Including user-generated content as part of your content marketing strategy is one way to encourage more of these shoutouts. — Abby Hamer (@abby_hamer) October 9, 2021.

PR 145

PR SEO Advertising Advertisers 145

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 — Def Noodles (@defnoodles) March 28, 2021. — Marie-Joëlle Parent (@mariejoelle) June 3, 2021. — ArtHouse (@ArtHouse) May 5, 2021. — Alessandro Paluzzi (@alex193a) June 21, 2021. billion in funding.

Branding 140

Branding Non-Profit Millennials PR 140

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Global businesses reach specific market segments on social media through the use of different platforms and accounts. — Athleta (@Athleta) May 4, 2021.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. If so, you’re in luck.

eCommerce 138

eCommerce Key Performance Indicator User-Generated Promotion 138

Hootsuite

MAY 4, 2022

This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. — Instagram (@instagram) October 19, 2021. Collaborate with influencers and content creators. Source: eMarketer.

User-Generated 129

User-Generated Social Media Marketing Food Promotion 129

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Influencer Marketing. In 2022, influencer marketing is set to become a common marketing tactic.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Retail Transform 120

Sprout Social

FEBRUARY 3, 2022

Not to mention the rising cost of paid social media advertising. Where do you have an existing marketing presence and customer engagement? Where can you realistically advertise based on your budget? Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter).

Customer 145

Customer Copywriting Marketing Marketers 145

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

APRIL 12, 2021

Paid media consists of any type of advertising. Unfortunately, this is what most people think marketing is all about. Influencer marketing. Owned media is the foundation of content marketing. In most cases, content marketing beats advertising. Next, we’ll look at each type of media. Social media ads.

User-Generated 145

User-Generated Thought Leadership Content Marketing SEO 145

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 124

Communications PR Gen Z Analytics 124

Hubspot Marketing

FEBRUARY 27, 2023

Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7. Source ) 8.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 132

Gen Z User-Generated Real Estate Shoppers 132