Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 122

Branding Fashion Gen Z B2C 122

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. There are standard rules in place to define this. The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. Get MarTech! In your inbox.

Analytics 96

Analytics User-Generated Shipping Retail 96

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

Marketing Insider Group

DECEMBER 21, 2020

Imagine how brands could have responded to the 2008 recession with the same tools available today. Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. What can you do to improve or pivot for 2021? Set new objectives and KPIs.

Thought Leadership 139

Thought Leadership Transform Marketing Marketers 139

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Data analytics knowledge. Data analytics knowledge. Content creation skills.

Transform 98

Transform Marketing Marketers Advertising 98

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Tiny Tassel.

eCommerce 136

eCommerce Retail Transform Shipping 136

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 137

Branding PR Market Trends Market Research 137

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. As you can see from the screenshot above, two trending hashtags that could work for certain businesses are #GymTok (perfect for gyms and fitness brands) and #LearnHow (perfect for brands sharing tutorials and step-by-step videos).

User-Generated 132

User-Generated Influencer Marketing Promotion Branding 132

Hubspot Marketing

APRIL 13, 2021

As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has a multitude of helpful features. Create your own webinar channel to showcase all your on-demand and future webinars in one place. Read your audience’s digital body language with advanced analytics to help you improve your delivery.

Analytics 107

Analytics Customer Journey Price Customer 107

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. It’s the foundation, after all. Create Content that Addresses Your Customer Journey.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . And brands of all shapes and sizes are taking notice. . Adaptability is the key to success.

Price 101

Price PR Education Analytics 101

Neil Patel

JULY 28, 2021

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Below are the steps for how to find what content is converting: Log into Google Analytics. Here are the steps: Log into Google Analytics.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Supercharge Your Marketing Analytics Automatically With Pardot. Automate Inbound Call Analytics with Dialog Tech (Invoca).

CRM 145

CRM Price User-Generated Marketing 145

Many Chat

APRIL 22, 2022

What better way to take advantage of this growing industry than to build brand partnerships with these companies? Let’s look at his best advice for finding and thriving with brand partnerships as a content creator. Also, Mario pointed out some great tips regarding brand partnerships: “The creator industry is a real industry.

Branding 97

Branding Promotion Price Influencer Marketing 97

Neil Patel

JUNE 3, 2021

Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Toast, a well know dog, uses her Internet fame to promote a variety of brands, including coffee, bottled water, and even thigh chafing sticks. What Is Influencer Marketing?

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Gen Z 74

Gen Z Branding Finance Health 74

Econsultancy

DECEMBER 1, 2021

— Twitter Blue (@TwitterBlue) November 9, 2021. “ Changing the face of men’s health is simpler than you think,” the brand’s website states, “The solution is right under your nose.” Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse.

Gen Z 52

Gen Z Health Retail Millennials 52

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Much of how to make your video go viral on TikTok is about being at the right place at the right time. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. Think about it. The problem?

Branding 101

Branding Transform Food Analytics 101

Faraday

APRIL 21, 2021

Nielsen’s 2021 Annual Marketing Report , Era of Adaptation: Future-forward strategies for brands of all sizes, emphasizes that adaptation is key to businesses maintaining and increasing growth over the next year. These audiences let brands expand their reach with a better understanding of exactly who they’re targeting.

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. — Daniel Dae Kim (@danieldaekim) February 20, 2021.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion monthly active users.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6 billion by 2026.

Advertising 85

Advertising Advertisers Entertainment Retail 85

The CMO Survey

MARCH 28, 2023

Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO 130

CMO Finance Marketing Marketers 130

Econsultancy

MAY 16, 2022

How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. What does real brand purpose mean to you?

Branding 90

Branding Transform Health Retail 90

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Management 95

Management Branding Influencer Marketing Advertising 95

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Analytics 89

Analytics Shoppers Customer loyalty Fashion 89

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 Iterable’s latest funding round occurred in June of 2021, which was reported to be $200 million. Venture funding.

Email Marketing 106

Email Marketing Finance Marketing Marketers 106

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. — Greg Baroth (@gbaroth) July 12, 2021. Learn what customers dislike about your brand. With over 3.6 Instructions: 1.

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

SEPTEMBER 3, 2021

For example, BIMI (Brand Indicators for Message Identification) causes your brand logo to appear alongside your email in the recipient’s inbox. Marketing budgets slashed in 2021: Gartner. Surprisingly, analytics found itself in fourth place in budget allocation across marketing programs and operations.

Real Estate 101

Real Estate CMO Analytics New Technology 101

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. These could be: Raising brand awareness. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. The answer is.01.

Promotion 113

Promotion Finance Analytics User-Generated 113

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. — Michaela Mendes (@mmendeswrites) November 9, 2021. Why are buyer personas important?

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. In fact, marketers surveyed ranked it #2 in the social media trends that brought in the biggest ROI in 2021, behind short-form videos.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98