Martech

MAY 20, 2025

People seeing it as “critically important” increased by 20 percentage points since 2021. Those numbers reflect the growing integration of AI in marketing. Three-quarters say AI will be “very important” for the next 12 months, an eight-point jump from the previous year. The full report can be found here.

PR 88

PR Marketing Marketers Social Media Marketing 88

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Gen Z 117

Gen Z User-Generated Social Media Marketing Inbound Marketing 117

Hootsuite

JUNE 30, 2021

We’ve made it through the first half of 2021 and our team’s been working around the clock* to bring you exciting new features. (*Not More than 60% of organizations are planning on increasing their investment in Instagram in 2021, according to our Digital 2021 Report. This will be available within Analytics.

Analytics 128

Analytics Customer User-Generated Health 128

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization.

Health 133

Health Key Performance Indicator Analytics Industry Insights 133

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. What is the Line app? Website link.

Branding 138

Branding User-Generated Promotion Food 138

Hootsuite

APRIL 7, 2021

However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. Let’s take a look at how the social team at Hootsuite figured it out. Using the activity heatmap provided in Hootsuite Analytics , it’s easy to see when Hootsuite’s Instagram audience is online: Source: Hootsuite Analytics.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . Because that is what we do best.

Price 130

Price PR Education Analytics 130

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram-specific reporting can help build social’s partnerships with these teams and ultimately lead to better performance for everyone. Instagram Business Profiles Report. Custom Reports (e.g.

Finance 143

Finance Gen Z User-Generated Analytics 143

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 114

Analytics Price Place Management 114

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Hootsuite

JANUARY 3, 2025

— Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers. Get Started The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard.

Food 116

Food Health Law Non-Profit 116

Hootsuite

AUGUST 30, 2021

It combines the benefits of a social media inbox with a social media scheduler, content library and detailed analytics. Hootsuite Analytics provides detailed reporting on response times and other important team metrics. Hootsuite is an effective customer service monitoring software platform.

Customer 139

Customer CRM Management Communications 139

Neil Patel

JULY 12, 2021

Supercharge Your Marketing Analytics Automatically With Pardot. Pardot , a Salesforce company, is a marketing automation suite perfect for boosting your revenue. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Automatically Nurture Leads With Marketo.

CRM 145

CRM Price User-Generated Marketing 145

Hootsuite

OCTOBER 27, 2021

These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to. Easily manage your Facebook page (+ other social media accounts) and save time with Hootsuite. There are many ways to increase your Facebook engagement. Try it for Free.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Ongoing training and skills refreshers are also key for keeping up with evolving aspects of marketing. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. Instructions: 1. Cook fish 2.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. billion (!!)

SEO 112

SEO Real Estate User-Generated Promotion 112

Sprout Social

MAY 1, 2025

Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Benefits of LinkedIn inbox management in Sprout Sprouts LinkedIn integration offers several functions, including publishing, response management, productivity tools and analytics.

Management 102

Management B2C User-Generated Communications 102

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. We’re just doing it. StopAsianHate [link]. a @Lush Gift Set!

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Analytics and reporting.

Management 144

Management Copywriting Real Estate Logistics 144

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hootsuite

JANUARY 25, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. In social media marketing, we often over-rely on data to inform ideas. Methodology Overview.

Social Media Marketing 145

Social Media Marketing Fashion Health Analytics 145

Marketing Insider Group

JANUARY 10, 2023

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). Combine Everything Into a Comprehensive Tool.

Social Media Marketing 123

Social Media Marketing Analytics Marketing Marketers 123

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. The types of social media content marketers find most valuable in 2021.

Transform 145

Transform Food User-Generated Branding 145

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. million followers on LinkedIn , where he shares his insights about social media and entrepreneurship. Stay top of mind.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hootsuite

NOVEMBER 5, 2021

your customers and prospects through social media marketing, social selling, and social customer care. You’ll be able to track performance of LinkedIn ads at an individual ad level, ad-group level, and campaign level within Hootsuite Analytics’ Advertising Performance Module and Reports. Try it for Free.

Customer 134

Customer Analytics Social Media Marketing Advertising 134

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. versus 2.87 on a five-point scale).

Communications 126

Communications PR Gen Z Analytics 126

Hootsuite

MARCH 17, 2022

As of March 2021, you can’t directly download videos from TikTok’s desktop site to your PC or Mac. How to look up TikTok analytics on desktop. To access your analytics from your desktop, hover over your profile picture in the top right, then choose View Analytics. How to download TikTok videos on a PC or Mac.

Real Estate 139

Real Estate Analytics Social Media Marketing Management 139

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hootsuite

FEBRUARY 24, 2022

You can make the process of handling organic and paid social posts side by side with the right tools. Hootsuite Social Advertising makes it possible to create, schedule, and review organic and paid content, easily pull actionable analytics and build custom reports to prove the ROI of all your posts — from one easy to use dashboard.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Let’s get into it. billion by 2027.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131