Marketing Insider Group

JANUARY 26, 2021

5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Once you’ve familiarized yourself with the success of your past and current tactical marketing plans, it’s time to determine your 2021 goals for your marketing budget. That’s how you squeeze the most results from your budget.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April. Miss you!).

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). in August of 2021. Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketing 289

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

B2C 138

B2C CMO User-Generated Management 138

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences.

Management 101

Management B2C User-Generated Communications 101

Litmus

OCTOBER 25, 2021

Did you create an amazing email campaign you’re proud of in 2021? (Of Introducing the 2021 Email Excellence Awards. 2021 Email Excellence Award Categories. Sent an outstanding B2B email campaign in 2021? Best B2C Email. The post Submissions Open for the 2021 Email Excellence Awards appeared first on Litmus.

Transform 99

Transform B2C Email Marketing Place 99

Marketing Insider Group

MAY 31, 2021

Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The Best Brands on Social Media Today.

Branding 142

Branding User-Generated Education Communications 142

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Hubspot Marketing

NOVEMBER 1, 2022

In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. The report also revealed that sounds saw 47% higher video view rates on 2021 from the "For You" page when compared to hashtags. What makes TikTok special is its ability to build community.

B2C 131

B2C Gen Z Marketing Marketers 131

Sprout Social

APRIL 8, 2021

This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. This post A guide to B2B content marketing in 2021 originally appeared on Sprout Social. Its audience varies from individuals to businesses and their blog covers a similar wide range of topics.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Litmus

DECEMBER 15, 2021

Best B2C Email : Alterra Mountain Company. Best B2C Email. and revenue GmbH – Best B2C Email and Best Agency Email. The post Meet the 2021 Email Excellence Award Winners appeared first on Litmus. Meet the seven award winners! Best Email Design : Rejoiner for H.V.M.N. Health Via Modern Nutrition). Best Email Design.

B2C 106

B2C Food Email Marketing Health 106

Neil Patel

FEBRUARY 12, 2021

NP Summit 2021 Speakers. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. The post NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses appeared first on Neil Patel.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Martech

AUGUST 6, 2024

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Are you getting the most from your stack?

Advertising 133

Advertising Advertisers Non-Profit Transform 133

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences.

Management 71

Management B2C User-Generated Communications 71

Neil Patel

JULY 28, 2021

Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. Step #3: Focus on Your Niche for Your Content Strategy.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Litmus

JUNE 23, 2022

According to our 2021 State of Email report , 71% of consumers expressed frustration with impersonal experiences, but 42% of marketers cited a lack of resources, including time, people, and money, as barriers to achieving personalization goals. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach.

Email Marketing 117

Email Marketing Copywriting User-Generated Promotion 117

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Furthermore, these breaches are expensive and slow to be discovered.

Law 121

Law Fashion Communications Management 121

Hubspot Marketing

JUNE 6, 2022

During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. A recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers. View this post on Instagram.

B2C 145

B2C Analytics Branding Marketing 145

Hubspot Marketing

OCTOBER 12, 2022

About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. Overall, Q3 might have been susceptible to seasonality in both B2B and B2C industries with frequent QoQ performance metrics dips. Q3 Performance Trends from 120,000+ Companies. The good news?

Manufacturing 144

Manufacturing Health B2C Transform 144

Martech

SEPTEMBER 9, 2022

in 2021, according to the report. Spending increases by B2B firms will outpace increases by B2C companies. in 2021, according to Gartner. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. Spending increased 20.9% trillion by 2025.

B2C 111

B2C Analytics Customer Marketing 111

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. B2B vs. B2C Social Media Marketing Data.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. — Ivy (@ivyfeenix) September 28, 2021.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. — Asana (@asana) February 2, 2021. As we put a cap on a crazy year, we look forward to 2021. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Asana Rules!?

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Hubspot Marketing

JUNE 19, 2023

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers. of B2C sites get between 40,001-100K unique monthly visitors, only 16.7% of B2C sites do. While 22.5% However, 16.7% 10,001-40K 24.2%

B2C 145

B2C Analytics User-Generated SEO 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Defined as any content created by users of an online platform, UGC is popular in B2C markets. A whopping four billion people used email every day in 2021. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

The CMO Survey

MARCH 18, 2021

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. of marketing jobs were lost over the last year (February 2020 to February 2021). planned increases for 2021 compared to a few months into the global pandemic in June 2020 when marketers projected a hiring decrease of 3.5%

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Adobe Experience Cloud Blog

MARCH 5, 2021

The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. Cisco; Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — National Geographic (@NatGeo) October 26, 2021. Posted by Samsung Electronics on Monday, October 11, 2021. — Forrester (@forrester) October 27, 2021. — H&M (@hm) November 2, 2021. 85% of social media users want more videos from brands.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. billion users as of 2021 to 4.5 billion in 2021 to $97.1 B2B and B2C marketers say email is essential. The difference between B2B and B2C in email marketing. B2C is often more transaction-based, focused on driving customers to websites to act.

Email Marketing 121

Email Marketing B2C Law Marketing 121

Marketing Insider Group

SEPTEMBER 20, 2021

Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. To cater to the B2C world, the platform recently expanded its capabilities with integrated eCommerce so users can immediately purchase an advertised item the second their attention is piqued.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Hubspot Marketing

FEBRUARY 21, 2023

About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. 3 Marketing Data Themes We Saw in 2022 2022 Web Traffic Struggled to Outpace 2021 In 2021, much of the world was still reopening following the worst of the pandemic. lead growth and a 13.7%

Marketing 117

Marketing Marketers B2C Entertainment 117