Remove 2021 Remove Brand Management Remove Branding
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How to Nail the Art of the Brand Comeback on Social Media

Hootsuite

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Toast, a well know dog, uses her Internet fame to promote a variety of brands, including coffee, bottled water, and even thigh chafing sticks. What Is Influencer Marketing?

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

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Rebranding for success: merging Com Hem and Tele2

Bannerflow

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking.