Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Many marketers have helped clients work through the challenges 2020 posed and flourish – so there’s a real feeling that 2021 can be prosperous in the digital marketing arena.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2021 J.D. The post Social media for financial services: 5 tips to ace your marketing strategy appeared first on Sprout Social.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 104

Branding Finance Fashion Health 104

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% HubSpot 2023 ).

Finance 140

Finance Price Influencer Marketing Marketing 140

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies.

B2C 132

B2C Market Trends Marketing Marketers 132

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 65

Health Influencer Marketing Food Retail 65

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. The Continued Rise of Micro and Nano-Influencers Micro-influencers will continue to be more powerful than celebrity influencers for authentic engagement with a brand’s target audiences.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Buffer Marketing

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. (And might I say, Buffer’s weekly newsletter is also A+ for social media deets? They want you to manage them.

User-Generated 106

User-Generated Retail Fashion Management 106

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples. — Tina Donati (@Tina_Donati) March 18, 2021.

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. An Android version followed in May 2021. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. In October 2021, Spaces opened up to all users , regardless of audience size.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

MAY 2, 2022

However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!) We do, and we see you. Source: Google Trends.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hubspot Marketing

SEPTEMBER 16, 2022

For example, in December 2021, Genius co-hosted a space with Alicia Keys where the singer answered questions about her upcoming album. However, our survey also found that a quarter of Gen Zers prefer finding products on social media via the influencers they follow. Influencer marketing can also apply to podcasts.

Gen Z 132

Gen Z Influencer Marketing Entertainment Marketing 132

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 128

Retail Customer Customer Journey Promotion 128

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Virtual events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. This phenomenon is known as influencer fatigue. One would think that a more popular influencer would have more consistent engagement compared to their smaller counterparts.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Girl Power Marketing

DECEMBER 9, 2020

The same is true for marketing strategies. Now that we’re months into the pandemic, those strategies have taken hold and helped brands not just maintain their bottom line but often increase it. This won’t be enough as we move into 2021, however. Compared to $266.84

eCommerce 52

eCommerce Shoppers Food Social Media Marketing 52

Sprout Social

OCTOBER 21, 2021

— Red Bull (@redbull) September 29, 2021. Including user-generated content as part of your content marketing strategy is one way to encourage more of these shoutouts. — Abby Hamer (@abby_hamer) October 9, 2021. One of the easiest ways to get going is to start influencer marketing.

PR 145

PR SEO Advertising Advertisers 145

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. This means more businesses will be embracing digital marketing and reaping its benefits. These strategies enable you to achieve your primary objectives and aim for next-level growth.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketing 85

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Source: 25 Direct Mail Trends for 2021. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Marketing Insider Group

APRIL 12, 2021

In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. The strategy behind paid ads is to drive users to your owned media. Influencer marketing. Retargeting.

User-Generated 145

User-Generated Thought Leadership Content Marketing SEO 145

Hubspot Marketing

SEPTEMBER 28, 2022

To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022. According to a survey by NeoReach and Influencer Marketing Hub, only 1.4% A great example of influencer marketing would be the work of TikTok personality D rew Afualo.

Gen Z 110

Gen Z Influencer Marketing Entertainment Marketing 110

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. Why is TikTok good for influencer marketing?

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Management 101

Management Branding Influencer Marketing Advertising 101

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Listen to Criticism.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145