Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 108

Social Media Marketing Gen Z Marketing Marketers 108

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Proactively manage your digital footprint by creating content that authentically reflects your brands values, expertise and solutions.

Transform 137

Transform Whitepaper User-Generated CMO 137

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 115

Advertising Advertisers User-Generated Management 115

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. This business knows that its target audience understands that managing weight requires adapting their caloric intake. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

JANUARY 27, 2025

What doesn't cost $7 million is software like Marketing Hub or our ad management software. You can build or manage your ad campaigns, whether you're targeting football fans or superb owl enthusiasts. According to Kantar research in 2021, Super Bowl ads delivered an average return on investment (ROI) of $4.60 And 123 million U.S.

Advertising 119

Advertising Advertisers Price Food 119

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube Shorts stats Shorts are one of the fastest-growing features on YouTubes platform.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Dig deeper: U.S.

Law 131

Law User-Generated Email Marketing Education 131

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. ” For those wary of adding yet another platform to their social media stack, it’s worth noting that social media management tools that allow for crossposting ( like Buffer ) do streamline this process a great deal.

Communications 114

Communications Product Place Social Media Marketing 114

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Leaving them feeling their investments are being managed by inscrutable algorithms. Advertisers have limited control over where ads appear.

Branding 126

Branding Advertising Advertisers Retail 126

Martech

JANUARY 8, 2025

Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. In March 2021, Optimizely acquired Zaius. The pattern was high-profile DXPs with CMS and other components filling out their platforms with customer data management. In December 2019, Acquia acquired AgilOne.

Management 114

Management Customer Product Branding 114

Buffer Marketing

JULY 31, 2024

Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs. She’s become a thought leader (broadly) in the career and management space. Your boss is tired of being your manager. They want you to manage them.

User-Generated 107

User-Generated Retail Fashion Management 107

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Go to “Manage Account” and switch to a TikTok business account 4. I’d recommend starting with the ads manager only after you’ve got the hang of how to use and grow on TikTok organically.

SEO 114

SEO Real Estate User-Generated Promotion 114

Welcome Software

SEPTEMBER 17, 2024

According to Accenture’s latest Global Banking Consumer Study , banks invested $124 billion globally in new IT in 2021—a 24% increase compared to 2019. Adoption of the latest technologies has shifted from being a competitive advantage to table stakes.

Transform 52

Transform Marketing Marketers Customer loyalty 52

Hubspot Marketing

JANUARY 17, 2025

Use project management tools. Set up automated alerts using Google Calendar or your favorite task manager so nothing slips through the cracks. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness. Automate reminders. Forgetting tasks is so last season. Reflect and refine.

Marketing 85

Marketing Marketers Marketing Plan Fashion 85

Martech

JANUARY 24, 2025

Political instability is an unknown factor that can influence market instability and become something these executives need to manage around to protect their companies. Consumer discretionary spending intentions rose for a fifth consecutive month in December 2024 but remain weaker compared with 2021 levels, per a Deloitte study.

Non-Profit 130

Non-Profit Marketing Marketers Finance 130

Hubspot Marketing

JANUARY 22, 2025

Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. With our Ads software , you can also run and manage ads on Google, LinkedIn, Facebook, and Instagram. Evaluate and improve.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

SocialPilot

JANUARY 27, 2025

Lets understand with an example: Truckstop, A SaaS company, experienced a 150% increase in monthly leads from aggregator review site G2 after started collecting reviews regularly through the review management tool. trillion in sales in 2021 In a crowded market, Google reviews can be the deciding factor for potential customers.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration? All Rights Reserved.

Finance 59

Finance Transform CRM Social Media Marketing 59

Sprout Social

APRIL 21, 2025

Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better. Users in this niche community share money tips that have worked for them, together navigating the path to financial freedom.

Branding 101

Branding Finance Fashion Health 101

SocialPilot

MAY 8, 2025

Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. Social media audience management gives you real-time and unfiltered audience insights into what they truly value. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Backlinko

JUNE 12, 2025

The product review and comparison site used to drive almost 12 million monthly visits back in 2021. job titles like “product managers” or “systems engineers”) You can use Semrush’s Keyword Magic Tool to find keywords like this. Don’t push 100K URLs live overnight.

SEO 75

SEO User-Generated Transform Real Estate 75

Martech

MAY 20, 2025

People seeing it as “critically important” increased by 20 percentage points since 2021. Three-quarters say AI will be “very important” for the next 12 months, an eight-point jump from the previous year. Those numbers reflect the growing integration of AI in marketing.

PR 87

PR Marketing Marketers Social Media Marketing 87

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. 2021 OpenAI DALL-E OpenAI introduced DALL-E to generate digital images from prompts through deep learning. This type of AI is most common in chatbots and AI assistants.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 129

Transform Manufacturing Copywriting Law 129

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites. Through this connection, advertisers can manage ad inventory.

Advertising 59

Advertising Advertisers Health Marketing Mix 59

Hootsuite

APRIL 9, 2025

TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 adults use TikTok In 2021, 21% of U.S. That increased to 33% in 2024, making TikTok the fastest growing platform from 2021-2024. billion users by 2029. Source: Statista 27.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

FEBRUARY 12, 2025

My name is Jay Fuchs, and Ive been the editor of and principal content strategist for The HubSpot Sales Blog since July 2021. We were able to glean more specific insight into the kinds of content salespeople at the executive, management, and associate levels are most receptive to. It's so great to meet you, Jay!

Inbound Marketing 97

Inbound Marketing Place Management Branding 97

Backlinko

MARCH 26, 2025

Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. Depending on your LLM, this sectional approach will help manage your daily credits as long chats burn through your usage. Use AI to Write Engaging Content LLMs generate pretty good output with minimal prompting.

eCommerce 86

eCommerce Shipping Transform User-Generated 86

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. What gets measured gets managed, so make sure you have the proper tracking systems in place before you even go live with your landing pages. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Welcome Software

JULY 23, 2024

According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. It's no secret that personalization is more important than ever. And 76% get frustrated when this doesn't happen.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Hubspot Marketing

NOVEMBER 11, 2024

Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.” Editor's note: This post was originally published in December 2021 and has been updated for comprehensiveness.

Branding 111

Branding Gen Z User-Generated Copywriting 111

Hootsuite

JANUARY 3, 2025

— Greta Thunberg (@GretaThunberg) March 3, 2021 B Corp: National Beer Day B Corp tapped National Beer Day to highlight its community of certified brewers. Get Started The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard. Try it free today.

Food 117

Food Health Law Non-Profit 117

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Skiplevel is an education company focused on helping product managers become more technical without learning how to code.

Energy 62

Energy Education Communications Management 62

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform. The manager’s commission felt worth it to make this income stream as easy as possible.

Branding 110

Branding Thought Leadership Health Management 110

Buffer Marketing

APRIL 1, 2025

There are other characters like customer success, founder, and product manager, too. In 2021, they ran a ‘Will it blend?’ All of these are potential customers of tl;dv, but the product is almost never directly mentioned. The campaign was so engaging that people are still talking about it.

Social Media Marketing 77

Social Media Marketing User-Generated Entertainment Product 77

SocialPilot

MARCH 11, 2025

Its 2021 Vicinity update reshuffled the rankings to give more weight to businesses located closer to searchers. Interestingly, businesses that manage to show up in the Google 3-pack or local pack tend to get 126% more traffic and 93% more actions (website clicks, calls, and driving directions) compared to businesses ranked between 4 and 10.

SEO 45

SEO User-Generated Real Estate Management 45

Martech

FEBRUARY 4, 2025

That was January 2021. Start with owned and managed assets First, optimize all brand-controlled resources for experience, technical and content performance. Dig deeper: Why your company needs a brand LLM to thrive How genAI shapes brand narratives Remember when AI was just DALL-E?

User-Generated 102

User-Generated CMO SEO Branding 102