Hubspot Marketing

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Short-Form Video Example: Sierra Nicole. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social.

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Logistics Analytics Promotion Health 144

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. If you want help with a video marketing strategy let our agency know.

User-Generated 143

User-Generated Video Marketing Place Product 143

Vertical Response

AUGUST 19, 2024

From lower costs and unique engagement methods to capturing audience attention in a crowded digital space, these strategies offer a fresh approach to marketing. As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Branding 145

Branding Entertainment Education Video Marketing 145

Neil Patel

SEPTEMBER 17, 2021

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How can I use a vlog to market my business?

Real Estate 145

Real Estate Entertainment Promotion Content Marketing 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Marketing 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

NOVEMBER 5, 2021

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads.

Law 130

Law Video Marketing SEO Advertising 130

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. DigitalMarketer Course – Profitable Marketing for People Who Aren’t Marketers (…yet). The post DigitalMarketer Marketer of the Year 2021/2022 appeared first on DigitalMarketer.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? April 27, 2021. Test different video formats, too.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Why try YouTube Shorts? billion daily views globally.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line.

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Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. But the data about 2021 surprised us. In 2021, video uploads on Wistia were up 73% from their pre-pandemic level in 2019.

Marketing 107

Marketing Marketers Digital Marketing Customer 107

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Sprout Social

FEBRUARY 21, 2022

Turn longer videos into short-form. 2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Repurpose longer videos—like former IGTV or Live content—as shorter clips. Use video to create a helpful Product Page.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. Similarly, video is just proven to be a useful tactic.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. And viewers can still easily access the full video if they want to watch more.

Promotion 137

Promotion Video Marketing Marketing Strategy Branding 137

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Influencer Marketing. Content is still king.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. The dual feature is only available when recording Reels. Image source.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Promotion 141

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

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Whitepaper Transform PR eBook 130

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. General costs for each digital marketing channel (to compare). Video Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

DECEMBER 6, 2021

Remember: your video marketing strategy doesn’t start and end on YouTube. — Dicebreaker (@joindicebreaker) October 16, 2021. Don’t be shy about inviting social followers to check out your videos. Nurture your YouTube community beyond the platform. Not by a long shot!

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Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. Here’s a basic blueprint.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. Video Is a Priority Video has blossomed into the most preferred content type.

User-Generated 145

User-Generated SEO Transform Entertainment 145

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

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Content Marketing Marketing Marketers Thought Leadership 94