Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. This is an 8% decline in high school users from February of 2021. million gain over 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. In second place is Brazil at 27 million.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 — Def Noodles (@defnoodles) March 28, 2021. — Marie-Joëlle Parent (@mariejoelle) June 3, 2021. — ArtHouse (@ArtHouse) May 5, 2021. — Alessandro Paluzzi (@alex193a) June 21, 2021. billion in funding.

Branding 140

Branding Non-Profit Millennials PR 140

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. IKEA also offers an AR app that lets you place 3D products in your home. 40% of millennials are already using voice search before making an online purchase. trillion in 2014 to 4.5

eCommerce 145

eCommerce Millennials Shipping Price 145

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Consumer packaged goods giant Unilever now spends three times as much on in-game ads as it did in 2021–and where the maker of Axe Body Spray goes, can the market in general be far behind?

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Millennials ranked Instagram as their favorite social media app in 2022. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 10. Source ) 11. On average, U.S. Source ) 12.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

DECEMBER 6, 2022

They identify what your audience is watching and strategically place your ad in their own feeds so they can find you without even noticing. With these ads, you can place your content in front of those already searching for similar videos. Are they millennials? 2021 and has been updated for comprehensiveness.

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? As of July 2021, the platform has 293 million daily active users —a growth of 23% year on year. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender. We’ve got you covered every step of the way.

Gen Z 145

Gen Z Millennials Place Promotion 145

Sprout Social

JULY 14, 2022

These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The first virtual fashion week took place in early 2022. What common traits do metaverses currently have? Dolce & Gabbana.

Branding 135

Branding Fashion Gen Z User-Generated 135

Marketing Insider Group

SEPTEMBER 14, 2020

According to Cisco, the use of these technologies will likely increase 20x by the year 2021. However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Cisco; Optinmonster). Blogging Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 107

Gen Z Customer Millennials Law 107

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. — After Ever Happy Movie (@aftermovie) September 1, 2021. Learn the internet. Please fix this.

Millennials 29

Millennials Health Management Branding 29

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. They are an official Snapchat Lense Partner as well.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. — Sprout Social (@SproutSocial) June 15, 2021. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. A long time coming, now maturing.

Transform 144

Transform Retail Millennials Marketers 144

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Recognizing a rise in career and job-related content, TikTok introduced TikTok Resumes in 2021. Tap into the right platforms. NJ Transit.

Millennials 135

Millennials Communications Promotion Non-Profit 135

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. The platform launched #TikTokResumes in 2021 (more on that later), but you can also search for hashtags like #CareerTok, or ones specific to your industry or location, like #TorontoJobs.

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Sephora used it for their 2021 Black Friday sale. According to Salesforce, the average discount in 2021 was 24 %— lower than in years past. billion dollars on Black Friday.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Hubspot Marketing

OCTOBER 11, 2023

2021 - YikYak is relaunched. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. When social distancing regulations eased up, its user base fell.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. In 2021, it was Charli DAmelios Charli Cold Foam beverage ; the year before that, it was Ice Spice and her official Ice Spice Munchkins Drink. Surprise your audience in unexpected places. We all know its coming. I think we all almost look forward to it.

Gen Z 69

Gen Z Fashion User-Generated Digital Marketing 69

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. behind walls, beneath shelves, within light fixtures, etc.).

Transform 128

Transform Gen Z Shoppers Retail 128

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Collaborate with a creator.

Gen Z 134

Gen Z Affiliate Marketing User-Generated Promotion 134

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. During June 2021, a typical female Facebook user clicked on 14 ads , while men only clicked on 10 ads. Or how many snaps are lighting up screens on Snapchat?

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? Target Millennials and Gen Z With Adaptive Content. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas.

Gen Z 97

Gen Z Millennials Shoppers User-Generated 97

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. With so many highly-specific subreddits, Reddit is the perfect place to learn more about your target audience — everything from a quick vibe check to in-depth insights.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. As of December 2021, those three videos have racked up over 400 million views combined. Get Started. Try it for Free.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketers 131

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 143

User-Generated Millennials Food Analytics 143

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. Google Drive is a great place to do so since it’s free. Facebook collects tons of useful data about your Pages and organizes it in one place. That’s more than a third of the Earth’s population! Here’s how to do a simple one. Social Media Audit: Facebook.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54