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17 TikTok stats marketers need to know in 2021

Sprout Social

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. In January 2021, TikTok was the second most downloaded app in the world. billion active users across the globe.

Gen Z 145
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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

Sometimes the most popular social platform isn’t the right place to find your audience. Follow industry leaders like Sprout Social , sign up for expert newsletters like The Marketing Millennials , or see what your audience is currently talking about on forum sites like Reddit. Challenge(s) Accepted There you have it!

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60 social media statistics marketers need to know in 2025

Hootsuite

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 million Facebook users. 33% of U.S.

Gen Z 110
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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

Instagram isn’t the only place you can find influencers. In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Examples of market places include Tribe , HYPR , and Brand Snob.

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The best social media channels for business: Are all platforms created equal?

Sprout Social

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 141
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

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5 ways to create better buyer personas with social media data

Sprout Social

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????. — Wendy’s (@Wendys) November 12, 2021. — Calm (@calm) November 4, 2021. Looking for a place to start?