The Marketing Operations Leader

APRIL 8, 2025

We'll feature six badass martech products in a fast-paced session where Jacqueline, Justin, Phil, and I will help judge. Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening!

CRM 130

CRM Health Price Analytics 130

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Hootsuite

JULY 21, 2022

That’s a big jump from 68% in 2021. It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. We sold ten products at $25 each, so our total revenue is $250.

Promotion 126

Promotion Finance Analytics User-Generated 126

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. Heres how to increase your YouTube subscribers and promote your YouTube channel.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Cathy Edwards.

Promotion 132

Promotion Product SEO 132

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. Minimize automation.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

NOVEMBER 17, 2021

YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. You can solve problems, teach a subject and even answer questions about your product — all in a way that feels more personal than responding via email, phone or video call at a later time.

Logistics 144

Logistics Analytics Promotion Health 144

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. It can be a product page or some more info about your business. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Calvyn Lee Blog

NOVEMBER 10, 2022

Our Sales Team recommends you check local Indian offers to promote. Say, for iGaming, the best-converting ones are RummyCircle services and products. Also, when you promote iGaming on Push – try using our Badges feature for customization – the Indian audience reacts really positively to such banners.

Affiliate Marketing 240

Affiliate Marketing Finance Price Marketing 240

Jeff Bullas

MARCH 12, 2023

Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Try Useviral now #2.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Some of the perks of organic social media?

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Buffer Marketing

DECEMBER 6, 2024

Simply put, it’s partnering with creators to promote your brand to their audience. Whether it’s product gifting or paid sponsorships, figure out what you can afford — and get creative to make it stretch. Not to worry, even if you’re new to influencer marketing and are just exploring it on either end!

Influencer Marketing 96

Influencer Marketing Energy Price Promotion 96

Hootsuite

SEPTEMBER 1, 2021

Or read about the great Feta cheese shortage of 2021 caused by a baked pasta recipe that was trending on the app. 67% of TikTokusers say the platform introduced them to products they were not even aware of before. TikTok Shopping is a social commerce solution allowing TikTok creators to promote and sell products on the platform.

Promotion 144

Promotion eCommerce Social Media Marketing Product 144

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following.

Transform 95

Transform Gen Z Fashion Food 95

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 125

Promotion eCommerce SEO Affiliate Marketing 125

illumin

JANUARY 9, 2025

This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. because of ill-intent from competing companies, then you have a mandate to answer with effective marketing and products. In 2021 Refinery29 published its take on the toxicity of the industry, Wellness Culture Wont Save Us.

Health 59

Health Promotion Advertising Advertisers 59

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 112

Branding Finance Fashion Health 112

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. Common examples include product recommendations, reviews and customer photos. In short, this is when employees or colleagues boost your promotions and content on their own accounts. But what about product pages?

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. As of January 2021, it was second only to TikTok in download count. Become an Influencer and Get Paid to Advertise Products. Engaged Followers.

Food 145

Food Promotion Fashion User-Generated 145

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Connecting your product catalogs to a social commerce solution also gives brands a chance to curate collections that align with larger campaigns.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” — jcbphd (@jcbphd) December 15, 2021.

Customer 132

Customer Branding Fashion Promotion 132

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Backlinko

DECEMBER 6, 2024

Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Sprout Social

AUGUST 10, 2022

With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. — GOAL (@goal) June 15, 2021. #StarbucksCheersItOn. ? Except it’s me.

PR 143

PR Influencer Marketing Marketing Marketers 143

Hootsuite

SEPTEMBER 2, 2021

— WorkInSocialTheySaid (@WorkInSociaI) April 27, 2021. For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Source: Digital 2021 report. — Matthew Kobach (@mkobach) February 18, 2021. — Matt Navarra (@MattNavarra) July 16, 2021.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 Why it matters.

Transform 226

Transform Education Price eBook 226

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Launch a new product or service.

Customer 145

Customer Copywriting Marketing Marketers 145

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions. Sustainable Marketing. Think ahead.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125