article thumbnail

Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

article thumbnail

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How social listening increases customer advocacy: 6 examples

Hootsuite

pic.twitter.com/cRxIFKAji9 — Grubhub (@Grubhub) January 16, 2021 That, friends, is how you turn a negative community sentiment into a brand-amplifying outcome. Get started Do it better with Hootsuite , the all-in-one social media tool. You could have your song featured in our commercial and win a YEAR of free food.

article thumbnail

38 YouTube stats marketers need to know in 2025

Hootsuite

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. of YouTube users exclusively use YouTube and no other social media platforms The vast majority of YouTube users are also on other social media platforms. YouTube Shorts has 164.5 billion views).

article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. adults use TikTok In 2021, 21% of U.S.

article thumbnail

Social Media Audience Analysis Process to Decipher Your Customers

SocialPilot

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

article thumbnail

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Social platforms, however, continue to rely on implicit consent and broad data policies, creating inconsistencies in the user experience. Dig deeper: U.S.

Law