Buffer Marketing

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch? First, let’s define brand search behavior in the context of digital media and search. What is brand search behavior? What is driving brand search?

Branding 95

Branding PR Price SEO 95

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Celebrities v.

Branding 72

Branding Food Entertainment Retail 72

The CMO Survey

APRIL 1, 2025

of marketing effortsa remarkable 100% increase since 2022. Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in 2024), but remains below the 2022 peak of 10.7%. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Branding 97

Branding PR Food Promotion 97

The CMO Survey

NOVEMBER 12, 2024

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. companies, 97% of whom hold positions at VP-level or higher.

CMO 173

CMO Finance B2C Marketing 173

Buffer Marketing

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Another interesting one to note is the huge spike in reach on reels back in August 2022.

Entertainment 137

Entertainment Branding Social Media Marketing Marketing 137

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 82

Branding Fashion Transform Food 82

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience. With that, 2023 became the year of humans understanding genAIs capabilities.

Customer Journey 123

Customer Journey Analytics Branding Customer 123

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 108

Branding Thought Leadership Health Management 108

Search Engine Land

JULY 2, 2024

A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.” Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Martech

JULY 16, 2024

million in 2022. Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. This is a reflection of viewers’ shift toward digital. The full report can be downloaded here.

Advertisers 116

Advertisers Advertising Branding Marketing 116

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

SMEI

MARCH 16, 2022

Elon Musk’s recent behavior has some people questioning the credibility of his brands. Does Elon Musk’s behavior affect the way you view his brands? The definition of a credible company brand A company’s brand can be defined as the sum total of all the perceptions people have about that company.

Management 306

Management Communications Branding Product 306

SmartBrief - Marketing

NOVEMBER 19, 2024

A combination of these and other strategies will help marketers do their best job building brands and driving growth. Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 However, rationalizing these trends and recognizing that no one trend is the be-all and end-all is crucial.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Martech

JANUARY 22, 2025

The Tinuiti study showed brands that bought on both TikTok and Meta spent $0.19 For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. This number represents the split for brands that advertise in both the Ad Console and DSP. Spend on TikTok for 2024 was $4.8 billion, according to MediaRadar.

Advertisers 116

Advertisers Advertising Product Place 116

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%).

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. If consumers are worried about how their data is used, they will engage less with brands and publishers. This will directly affect the effectiveness of targeting and measurement efforts.

Transform 136

Transform Advertisers Advertising User-Generated 136

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. Differences are common.

Customer 125

Customer Food Shoppers Retail 125

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 141

Branding Health Customer loyalty User-Generated 141

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022. Build Long-Term Brand Loyalty. What's Next?

Shoppers 127

Shoppers Gen Z Branding Retail 127

Hubspot Marketing

FEBRUARY 21, 2025

I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Below, Ill cover the top reasons why brands lose followers on Instagram and offer some tips about how you might course-correct. Invites conversation.

Social Media Marketing 115

Social Media Marketing Entertainment Branding Product 115

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. A 2022 Gartner study found that 30.4% They could tarnish not only your brands name but also email marketing as a channel. But they all come from brands I did subscribe to and which I even sometimes buy from.

Copywriting 134

Copywriting Law Shipping Fashion 134

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 It’s where you showcase your brand, share company updates and connect with your audience. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Calvyn Lee Blog

NOVEMBER 2, 2022

Now let’s see which results different ad formats show (1/07/2022 – 30/07/2022): Push is the leading format in Malaysia, while Interstitial and Onclick show really great growth rates – +17.28% in conversions for Onclick and +9.62% for Impressions in Interstitial. For Utilities, Android cleaners show the best results.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Martech

AUGUST 20, 2024

For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Email: Business email address Sign me up! Processing.

Marketing 131

Marketing Marketers CMO Communications 131

Backlinko

OCTOBER 22, 2024

billion 2022 $22.7 million 2022 195.84 Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2020 $9.81 billion 2021 $15.7 billion 2023 $32.2 million downloads worldwide in 2024 (as of October). million 2016 10.23 million 2017 18.66

Gen Z 102

Gen Z Fashion Millennials Retail 102

Sprout Social

JULY 31, 2024

According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead. However, this calculation may not accurately reflect the brand’s FRT. How to calculate FRT?

Customer 134

Customer Key Performance Indicator Transform Place 134

Hubspot Marketing

SEPTEMBER 16, 2024

And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. Of course you would! Embrace the cringe.

Gen Z 112

Gen Z Finance Marketing Marketers 112

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Simply cutting costs won’t cut it. Yet, adversity often sparks innovation. Leading U.S.

Transform 113

Transform Finance Marketing Marketers 113